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Apple's iPhone 4S Strategy and its Implications for Future Smartphone Development

Press Release   •   Nov 07, 2011 13:43 IST

On October 4, 2011, Apple's new CEO Timothy Cook unveiled a new iPhone, dubbed the iPhone 4S, instead of the long-anticipated iPhone 5. On October 6, 2011, Apple announced another shocking news about the death of its former CEO Steve Jobs.
 While Apple received tremendous market criticism at the beginning of the iPhone 4S launch, the passing of Steve Jobs also dropped a bomb to the mobile communications industry worldwide. This report offers insights into the recent two incidents of Apple, iPhone 4S strategy and Steve Jobs' recent demise, and their implications to the future Smartphone development. market research reports
 Table of Contents:
 1. Incident One: the Release of iPhone 4S
 1.1 iPhone 4S Features and Specs
 1.2 Apple's Strategy with iPhone 4S
 1.2.1 Teaming up with More Telecom Operators
 1.2.2 Product Positioning and Pricing
 1.2.3 Focusing on Bettering User Experience in Lieu of Spec Upgrade
 2. Incident Two: the Death of Steve Jobs
 MIC Perspective
 List of Topics
 Background introduction, including features and specs of iPhone 4S, iPhone 4 and flagship models released by Apple's major rivals, as well as Apple's strategy with iPhone 4S, such as teaming up with more telecom operators and product positioning and pricing
 Impacts brought by the death of Steve Jobs on Apple, touching on the roles of Timothy Cook and Jonathan Ive
 Analysis of iPhone 4S strategy in the Smartphone market, covering both high-end and value-line model segments, and Apple's relationship with supply chain manufacturers
 Companies and organizations analyzed or mentioned in the report include: Apple, AT&T, China Telecom, Exxon Mobil, HTC, Samsung, Sprint
 List of Figures
 Figure 1 Quarterly Sales Volume of iPhones by Model Number, 3Q08-2Q11
 Figure 2 Organization Chart of Apple
 List of Tables
 Table 1 Benchmarking Between Specifications of iPhone 4S, iPhone 4, Samsung Galaxy S2, and HTC Sensation
 Table 2 Package Prices of iPhone Models, October 2011
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