Flash News Release

Asia's Largest Food Recipe Website Uniquely Combines Popular Cuisine, Reviews and Tools

Press release   •   Mar 31, 2012 15:47 IST

AsiaFoodRecipe.com is giving people a rare opportunity to access Asian cuisine recipes, independent reviews and other helpful features—all in one place.

Singapore, Friday - March 30, 2012 -- AsiaFoodRecipe.com is giving people a rare opportunity to access Asian cuisine recipes, independent reviews and other helpful features—all in one place.

"We are very excited about the convenience and benefits that Asia Food Recipe offers our users," said Business Director Kai Takemori. "We encourage people to visit our website and explore the largest range of Asian cuisines available online."

AsiaFoodRecipe.com uniquely capitalizes on the abundance of Asian food cuisine recipes on YouTube to make it easier for people to enjoy Asian cuisine. Visitors from all around the world can use the website to share, upload and transcribe their favorite recipes. "This interactive portal aims to bring together a global community of Asian food recipe lovers who will transcribe YouTube food recipe videos for those who prefer reading recipes over watching a video," Takemori said.

With hundreds of thousand recipes focusing on Asian cuisines, Asia Food Recipe is Asia’s largest online recipe portal. The website features dishes from a wide range of places, including China, Japan, Hong Kong, Thailand and India. The recipes are neatly organized in key categories: appetizers, side course, main course, dessert (hot), dessert (cold) and drinks. For even greater convenience, website users can select recipes by meal type and main ingredients such as beef, pork, rice, fruits and even cheese. They can also view the latest recipes uploaded, those with the highest ratings and the most viewed dishes. People who are searching for holiday dishes might appreciate featured recipes like Easter Peeps Sushi and Easter Egg Chicks.

However, Asia Food Recipe is more than a recipe website; it’s a repository of other useful information. This site includes thousands of independent reviews from fellow cooking enthusiasts, as well as helpful resources such as conversion calculators, preparation videos and consumer-generated ratings. To utilize Asia Food Recipe, visitors simply need to register for an account, sign in and enjoy the services. There is no charge for membership, to access the Asian cooking recipes cuisine or use the other resources on the portal.

Home cooks, as well as restaurant diners, have a growing interest in Asian cuisine, according to research by the Institute of Food Technologists and National Restaurant Association. Asia Food Recipe is leveraging people’s preference for Asian-inspired dishes and the overwhelming popularity of YouTube. But unlike other websites, Asia Food Recipe allows its members to tap into a family-friendly community where they can share favorite dishes, vote on recipes and connect in various ways.

For more information, visit http://www.asiafoodrecipe.com.

About Asia Food Recipe:
AsiaFoodRecipe.com brings the Asian culinary world closer to you. With over a million of recipes focusing on Asian cuisines, Asia Food Recipe is Asia’s largest online recipe portal. At AsiaFoodRecipe.com, you can also read thousands of independent reviews from fellow cooking enthusiast and use cooking-simplifying features such as conversion calculators, preparation videos and consumer generated ratings - all to enable you to explore the Asian culinary world with us. Go ahead and explore the largest range of Asian cuisines with the Asia's leading food recipe portal.

Press & Media Contact:
Guo En
Asia Food Recipe
Singapore
646-476-3845
guoen@asiafoodrecipe.com
http://www.asiafoodrecipe.com