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Attitudes towards climate change

Press Release   •   Oct 19, 2010 17:20 IST

HTML clipboardAttitudes towards climate change

This section report focuses on the attitudes and associations the American, Canadian and English public has about climate change - and the emotions the subject provokes. The data is analysed by key demographics across each country. It also explains the creation of the main three-fold attitudinal segmentation towards climate change ('Climate Citizens', 'Mild Greens' and 'Sceptics & Uninvolveds') used throughout the Environmental Choices survey analysis. ( )

* Do many people believe that climate change is happening?
* What proportion of people believe that climate change is mostly, or totally, down to human influences?
* How much effort do people invest in learning about climate change?
* What emotional attachments do people have towards the concept of climate change?
* Using index profiles, how do people's attitudes differ across demographic groups and countries?
* How splitting people into Climate Citizens, Mild Greens and Sceptics/Uninvolveds can help us understand the impact of attitudes towards climate change on low-carbon behaviour.
* Which attitudes are most characteristic of people being Climate Citizens? Which attitudes would be most interesting to follow as trends? Are people who say they know more about climate change much more likely to be Climate Citizens?

Key chapters:

1.1 Introduction
1.2 Key Insights
1.3 Methodology

2.1 Report Results
2.2 Climate Change Attitudes
2.3 Attitudinal segmentation to climate change
2.4 Associations and feelings about climate change

3 Canada Data
3.1 Canada - Climate Change Attitudes
3.2 Canada - Attitudinal Segmentation: Index Profiles
3.3 Canada - Associations and Feelings

4 England Data
4.1 England - Climate Change Attitudes
4.2 England - Attitudinal Segmentation: Index Profiles
4.3 England - Associations and Feelings

5 USA Data
5.1 USA - Climate Change Attitudes
5.2 USA - Attitudinal Segmentation: Index Profiles
5.3 USA - Associations and Feelings

6 Further Analysis
7.1 Survey Release Outline
7.2 Addendum

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