Due to falling oil prices and conflict with Yemen, the Saudi economy was negatively affected at the end of the review period. The unstable economy led purchasing power to decrease; hence consumers were forced to purchase less or shift to cheaper products. Many expatriates lost their jobs over the review period, which also negatively affected the market, by reducing the size of the potential consumer base. On the other hand, the Saudisation programme helped to increase the employment rate of Saud...
Euromonitor International's Beauty and Personal Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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