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Press release   •   Sep 27, 2019 15:19 IST

The baby food market in Nigeria is presently at an increasing stage. For instance, during the recent past decades, there was a slight decline owing to the recession in the region and the policies accepted by the government to promote breastfeeding, notwithstanding this market presented an overall positive trend during the review period. According to the Market Research industry Nigeria states that baby food industry in the country is fostered by the growing disposable income of the individual, growing awareness among the parents to give the healthier food to the babies, increase in the internet retailing among the several other aspects. The market is predicted to present an effective positive growth and pursue to improve in the coming future.

Furthermore, dependent on the Market Research Firms in Nigeria, the market of Nigeria Baby food is sectored into different sectors such as food category, region, and distribution channel. Whereas, the baby food market is registered by the dried baby food sector as it is more appropriate for the hectic mothers, who need to safeguard the daily intake of the nutrients of the baby is met frequently. This is followed by the Milk Formula baby food market, which actions as a substitute for mother’s milk especially for the mothers who cannot breastfeed their child due to the specific cause. Prepared baby food is the succeeding widespread sector in this market owing to the time embarrassed lifestyle of the millennial parents in the country.

Not only has this, the prepared baby foods are obtainable in the miscellaneous flavors and come in the groundbreaking packaging. The other baby food sector obtain the minimum market share in the region as it contains the food namely rusks, biscuits, and several other snacks such as items which are not much desired by the maternities for their infants for regular feeding.

In the Nigeria region, the South West section detentions the foremost market of the baby food largely owing to the Lagos being the central hub of the region. The consciousness-related such products in the Northern region is less as equated to the South in Nigeria. This is owing to the poverty and shortage of employment among the womenfolk in the Northern region. The market size is a contingent from region to region, based on the aspects namely personal disposable income, literacy rate, product availability and several others.

Based on the future outlook, the baby food market has an auspicious future in Nigeria region with a sophisticated implementation rate monitored during the review period. The foremost reasons for its growth would be, effective increase in the disposable income, growing consciousness among the parents to deliver the nutrition to the infant, and augmenting purchasing through the online portals. The increasing number of literate and salaried mothers will positively impact the requirement of baby food products in the country.

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