Market Reports on Brazil

Brazil - Mobile Market - Insights, Statistics and Forecasts

Press release   •   Mar 21, 2015 16:41 IST

Marketreportsonbrazil.com presents a report on “Brazil - Mobile Market - Insights, Statistics and Forecasts”. Brazil is home to more than one third of all mobile users in Latin America and the Caribbean. Mobile penetration is upward of 132% and still growing by about 7% annually.

March, 21st, 2015 – Navi Mumbai, India: Marketreportsonbrazil.com presents a report on “Brazil - Mobile Market - Insights, Statistics and Forecasts”. The four major mobile companies Vivo, Claro, TIM Brasil, and Oi have won spectrum in the 2.5GHz band for 4G services, and are rolling out LTE networks.

Brazil is home to more than one third of all mobile users in Latin America and the Caribbean. Mobile penetration is upward of 132% and still growing by about 7% annually.

The four major mobile companies Vivo, Claro, TIM Brasil, and Oi have won spectrum in the 2.5GHz band for 4G services, and are rolling out LTE networks. The government is keen for Brazil to have an LTE network in place and working seamless for the 2014 FIFA World Cup, which is being held in Brazil. Claro was the first of the mobile operators to launch commercial LTE services, starting with Recife, the capital of Pernambuco, where the network went live in December 2012.

The Brazilian government has sanctioned the use of the 700MHz band previously allocated to television broadcasters for mobile broadband services. Anatel is preparing to auction spectrum in this band later in 2014 though the spectrum will not be fully released by broadcasters until 2016.

The price of smartphones in Brazil is still too high for the country's socioeconomic environment, and smartphone penetration is slightly lower than the estimated world average. However, the country's burgeoning middle class is becoming an increasingly avid consumer of smartphones. Sales are expected to soar in 2013, also thanks to the tax breaks introduced by the government at the start of the year, which should help lower the average selling price.

Key developments:
Auction for the 700MHz band spectrum suspended; Ministry of Communications approves projects worth BRL450 million to deliver LTE-450 to municipalities in 14 states; TIM Brazil prepares sale of its tower infrastructure; Nextel Brazil launches LTE services; Oi and Banco do Brazil launch an NFC-based m-payment platform; regulator proposes assigning unallocated portions of spectrum in the 2.5GHz to 2.69GHz band to smaller ISPs; MNOs sign 3G network sharing agreements; Brazil achieves 100% mobile coverage of all municipalities; multiple SIM card use raises penetration level though many yet to subscribe to mobile services; significant rollout obligations attached to the 4G licences; LTE subscriber base approaches 2.1 million; mobile broadband accounts for 42% of all broadband access in Brazil; includes regulator's market data updates to April 2014; recent market developments.

Companies covered in this report include:
TelefônicaBrasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom; Sercomtel Celular.

Table of Content

1. Synopsis

2. Overview of Brazil's mobile market

2.1.1 Mobile statistics
2.2 Average Revenue Per User (ARPU)

3. Regulatory issues
3.1 Number Portability (NP)
3.2 Mobile Termination Rates (MTRs)

4. Mobile technologies
4.1 Mobile generations
4.1.1 2G

5. Mobile voice services
5.1 Prepaid cards

6. Mobile messaging
6.1 Short message service (SMS)

7. Mobile broadband

8. Mobile content and applications

8.1 M-banking
8.2 M-commerce

9. Mobile satellite

10. Forecasts mobile market 2015; 2020
10.1 Scenario 1 higher mobile market growth
10.2 Scenario 2 lower mobile market growth

To view a full Executive Summary and Table of Contents, please visit:
http://www.marketreportsonbrazil.com/technology-media-market-research-reports-502/brazil-mobile-statistics-forecasts.html

Related Reports :http://www.marketreportsonbrazil.com/market-research-report/technology-media.html


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