Global Business Intelligence Market: Snapshot
Business intelligence, usually referred to as BI, is a variety of software applications used to analyze and extract relevant business information from an organization’s raw data. Of late, the global market for business intelligence has gained significant traction with more and more organizations leveraging it to uncover useful insights that would enable them to strategize astutely and gain a competitive edge in the market.
A business intelligence solution has myriad functionalities in areas such as sales and marketing, information technology, and finance, healthcare, media and entertainment, government, research and education, energy and power, manufacturing and logistics, among others. Business intelligence has different features such as predictive analytics, dashboards, and scoreboards. Additionally, it also offers tools such as reporting tools, virtualization tools, search tools, query handling tools, etc.
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Global Business Intelligence Market: Segmentation
The report by Transparency Market Research, segments the global business intelligence market based on different parameters. For example, depending upon the technology deployed, it divides the market into cloud based business intelligence, mobile based business intelligence, conventional business intelligence, and social media based business intelligence. The report also segments the market based on functions and deployment, end users, and geography.
Global Business Intelligence Market: Growth Drivers and Restraints
A humungous pool of available data and the growing awareness about its potential in generating insights about customers’ behavior and buying patterns is the foremost stimulant of the global market for business intelligence. Another factor boosting its uptake is the clamor for high standards in corporate governance. Additionally, the swift pace of change in the business environment resulting in demand for high performance management and expansions in Enterprise Resource Planning (ERP) is also contributing to the growth of business intelligence market. Popularity of cloud-based services, especially among small and medium sized enterprises is majorly filliping the market as well.
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Countering the growth in the market is the steep capital investments and the complexity associated with cross organizational capabilities.
Global Business Intelligence Market: Trends and Opportunities
Due to the robust demand for business intelligence based on mobile and social media, there are opportunities aplenty for aspiring players to foray into the market with innovative analytics solutions. Geography-wise, the Asia-Pacific market, powered by China, is poised for robust growth in the near future due to the availability of skilled professionals at a relatively cheaper cost in the region. A sizeable proportion of the market share in Asia Pacific region is held by four global behemoths, namely Microsoft Corp., IBM Corp., Oracle Corp., and SAP. Australia too is predicted to account for a substantial share in the global market for business intelligence software.
Global Business Intelligence Market: Executive Summary
The report furnishes an executive-level blueprint of the vendor landscape in the market. To that end, it also profiles the leading companies operating therein. Some such companies are Microsoft Corporation, Information Builders, Infor Global Solutions Inc., SAS Institute Inc., Adaptive Planning, Panorama Corp., Actuate Corporation, Cloud9 Analytics, Birst, IBM Corp., Google Inc., Indicee Inc., Informatica, Jaspersoft, Tableau Software, Microstrategy, Oracle Corp., Tibco Software, and SAP.
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The study presents reliable qualitative and quantitative insights into:
- Market segments and sub-segments
Market trends and dynamics
Supply and demand chain of the market
Market valuation (revenue and/or volume)
Forces defining present and estimated future state of the competitive landscape
Value chain and stakeholder analysis
The regional analysis covers:
- North America
Middle East and Africa
The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.
Highlights of the report:
- A detailed analysis of key segments of the market
Recent developments in the market’s competitive landscape
Detailed analysis of market segments up to second or third level of segmentation
Historical, current, and projected future valuation of the market in terms of revenue and/or volume
Key business strategies adopted by influential market vendors
Outline of the regulatory framework surrounding and governing numerous aspects of the market
Growth opportunities in emerging and established markets
Recommendations to market players to stay ahead of the competition
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