Coconut sugar refers to the sugar produced from the nectar of flower buds of the coconut palm. It is traditionally used as a low-carb sugar substitute that is more nutritional in comparison to the typical granulated sugar. Coconut sugar contains potassium, magnesium, zinc, copper, vitamin C, phosphorus, calcium, and iron. It also contains small amounts of phytonutrients, such as antioxidants, flavonoids, and polyphenols, flavonoids. Coconut sugar is widely used as a sugar substitute that controls blood sugar level and calories. Coconut sugar is rich in inulin that act as a prebiotic, hence helps in maintaining blood sugar balance, gut health, prevents colon cancer, lipid (fat) metabolism, bone mineralization, fatty liver disease, obesity, and enhances immunity. Coconut sugar is gaining high demand in the market owing to its high nutritional value and health benefits. Also, the lower environmental impact of coconut sugar has contributed significantly in increasing its demand in the near future.
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Market Dynamics of Coconut Sugar:
Coconut sugar market is expected to grow at a rapid pace in the next couple of years. The high growth of coconut sugar market is propelled by various macro-economic factors such as rising population, improved economy, increased disposable income, and increasing per capita health expenditure. Rapid urbanization coupled with the changing life-style and eating habits, and growing prevalence of ailments & diseases such as diabetes and obesity supports the growth of global coconut sugar market. Due to low glycemic index (GI) of coconut sugar, it is viewed as a natural and healthier substitute for table sugar. Factors such as rise in the health consciousness among consumers, shift from the artificial sweeteners to natural sweeteners, new product developments, and the improved supply chain to ensure the product availability also fuel the growth of coconut sugar market. Companies in the coconut sugar market are continuously involved in research and development activities to bring advances in their product portfolio of natural sweeteners.
Market Segmentation of Coconut Sugar
Coconut sugar market is segmented on the basis of application, distribution channel, and geography. Based upon application, coconut sugar market is segmented into bakery & confectionery, beverages, convenience foods, dairy & frozen desserts, and others. Over the next few years, beverage segment is anticipated to witness highest market attractiveness in the global coconut sugar market during the forecast period. Based upon distribution channel, coconut sugar market is segmented into convenience stores, supermarket/hyper market, drug stores, and others such as direct selling, mass merchandisers etc.
Regional Outlook of Coconut Sugar:
Based on geography, coconut sugar market is segmented into five different regions namely Asia-Pacific, North America, Latin America, Middle East and Africa, Europe. North America is expected to lead the regional market for coconut sugar during the reviewed market. The high market share can be attributed to the strong demand from U.S. Europe is expected to hold second largest market share in global coconut sugar market over the forecast period while Asia Pacific is projected to be the fastest growing region in the global coconut sugar market owing to the increased demand from China and India. Leading manufacturers in the coconut sugar market focus to leverage opportunities posed by emerging economies like India and China to expand their revenue base.
Key Market Players in Coconut Sugar:
Some of the key players in the coconut sugar market include Nutiva, Inc., Coco Sugar Indonesia, Big Tree Farms, The Coconut Company Ltd, Benevelle Corporation, and Treelife Coco Sugar among others.
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