Coffee premix is a fusion of different ingredients made from premium quality coffee beans with distinct flavors and aromas, which produces a unique result for consumption. It contains caffeine, coloring agents, preservatives and other ingredients. The use and necessity of coffee premixes are rising both at individual level and at Quick Service Restaurants (QSR), thus, adding more to the demand for the particular market at a substantial rate over the years. The consumption of coffee is high, and, to meet the most of the growing demand, new flavors are being introduced in the market. Coffee premixes have a relatively longer shelf life because it is sealed, which prevents it to absorb moisture. In case of revenue, instant coffee premixes mixed with milk or water captured the largest market share among all other instant beverage premixes and is projected to be the leader during the forecast period. The coffee premixes market growth is largely connected to the growing end user industry of coffee. Coffee premix can be consumed with milk or water, as per individual preferences. Seasonal menu components served in restaurants and quick serve restaurants (QSR) is an opportunity for coffee premix market. For instance with desserts, sweet coffee premixes is preferred generally as toppings or granules.
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Global Coffee Premix: Market Segmentation
Coffee premixes is intermediate which can be directly purchased by end users for their own consumption and, it can be also used in vending machines. The global coffee premix market is segmented on the basis of type, brewing, flavors and forms. Different types of coffee beans used to make premixes are green, black, brown and white. Coffee premixes on the basis of brewing style can be mainly segmented into instant, cappuccino, mocha, latte, espresso and regular. Among all the brewing style, regular occupies the largest market share followed by cappuccino. Flavors are segmented into chicory, chocolate, maple walnut, honey cinnamon and rosemary. Chocolate occupies the largest market share among all the flavors available in the market. Different forms of coffee premixes market are roasted/grounded, blended and soluble.
Global Coffee Premix Market: Regional Outlook
Geographically, the coffee premixes industry can be divided by major regions which include North America, Latin America, Europe, Asia Pacific and Middle East & Africa. Coffee premixes consumption is highest in Finland followed by Norway and Netherlands. Production of coffee premixes is highest in Brazil followed by Vietnam and Colombia. The plantation of coffee covers 25,000-30,000 square kilometers of the land in Minas Gerais, Sao Paulo and Parana which are the south eastern states in Brazil and it contributes 40% of the world’s total coffee supply.
Global Coffee Premix Market: Growth Drivers
Coffee is the major application of coffee premixes which is the main growth driver for this market. The changing and varying life style is one of the driving force behind the coffee premix market. People are going experimental, so they tend to try different flavors of premixes available in the market. Health awareness is also a driving force in the market. Black coffee premixes are calorie and fat free, containing soluble fibers, which help fighting diabetes and boom mental state. Other driving health issues are, overcoming depression, improve physical stamina, burn fat, regulate blood pressure level, and the antioxidants enhance brain activity. The packaging of coffee premixes is also one of the drivers. Packaging in small sachet, provides the consumers ease of carrying it, anywhere. With the growth in service sectors and rise in number of work places, there is a high demand of coffee premixes across the globe.
Global Coffee Premix Market: Players
Some of the key players identified across the value chain of the global coffee premix market includes Nestle (Nescafe), The Coca Cola Company (Georgia), Starbucks Corporation, Unilever, Godrej & Boyce Manufacturing Company Limited, European Coffee Federation, Paulig Juhla Mokka, Vending Updates India Pvt. Ltd. And others. The companies are expected to expand their business by enhancing their product portfolio in global Coffee premix market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global Coffee premix market till 2024.
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