Cold pressed juice manufactured by grinding fruits and vegetables in form of pulp and after that hydraulic pressure is used to squeeze water from the pulp to product juice. High Pressure Processing (HPP) methods is used to prepare cold pressed juice as it helps to maintain the higher nutrient value and other essentials of fruits and vegetable. In compare to pasteurized juices, cold pressed juices has longer shelf as it involves HPP method to produce juice. In recent years, the demand of cold pressed juice has increased due to its natural taste and ingredient and on the other side the demand of pasteurized juices has decreased as generally they includes higher content of artificial flavors, food colors and sugars.
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Market dynamics of Cold Pressed Juice Market:
The key market drivers which influencing the demand of cold pressed juice market from the side of beverage manufacturers is by creating its trending demands among the health conscious consumers as cold pressed juice retains higher amount of vitamins and minerals. On the other side the consumers are also seeking for those fruits and vegetable juices which belongs to category of health based drinks. Aversion of consumers towards juices is due to higher level artificial ingredients, and side effects of carbonated drinks which causes various health related problems. In terms of restraints, one of the key factor which may restricts the growth of cold pressed juice market in future is its high cost as it requires HPP manufacturing process and use of organic ingredients in cold pressed juices.
Market Segmentation of Cold Pressed Juice Market:
Market of cold pressed juice market is segmented on the basis of nature, type and distribution channel. As per the nature, it is segmented on the basis of conventional and organic and on the basis of type, it is segmented on the basis of fruits and vegetables. Another segmentation is on the basis of by distribution channel which includes hyper/supermarket stores, departmental stores, grocery/retailers and online retailers. From past few years, the demand of consumers is trending towards those beverages which gives extra added health benefits and have higher nutritional component. To meet this growing demand of consumers, companies are offering juices manufactured with high-pressure pasteurized technology and processed with cold-pressure processing. In addition, the growth of cold pressed juice is also gaining traction in market from those consumers seeking demand for products which are organic in nature and from the side of increasing health conscious consumers. As cold pressed juices are healthier in compare to pasteurized fruits and vegetable juices and beneficial in terms of vitamins, minerals, organic nature and many other vital elements which are required by human body.
Regional Outlook of Cold Pressed Juice Market
On the basis of geographical segment, market of cold pressed juice drink market is segmented on the basis of five different regions namely North America, Latin America, Europe, Asia-Pacific and Middle East and Africa. It is expected that market of cold pressed juice is prominent in North America and European region. In addition, increasing demand from health conscious consumers in North America and European region supports the cold pressed juice market growth over forecast period.
Key Market Players in Cold Pressed Juice Market
Some of the major players in cold processed juice market include PepsiCo Inc., Hain BluePrint, Inc., Suja Life, LLC, Evergreen Juices Inc., JustPressed, Organic Press Juices, Evolution Fresh, Juice Generation, Liquiteria, Organic Avenue and Pressed Juicery are some of the leading brands in cold pressed juice market.
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