Bharat Book

Consumer and Market Insights: Meat Market in Malaysia

Press Release   •   Aug 18, 2015 13:43 IST

Aug 18th 2015- Mumbai, India: announces a report on “Consumer and Market Insights: Meat Market in Malaysia”. The report on the Meat Market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials efficiency.


The Consumer and Market Insights: Meat Market in Malaysia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Fresh Meat (Counter) will remain the largest in value terms while Chilled Raw Meat - Processed is forecast to register fastest growth , registering a CAGR of 5.3% during 2009-2019

• Rising food inflation will strengthen the market demand for value for money meat products

• Chicken (Fresh Meat (Counter)) is the fastest growing segment in the Fresh Meat (Counter) category , accounting for a increase in value by 2.2% during 2014-2019

• Rigid Plastics and Shrink Wrap are the most used packaging material and Outer in the meat market and are forecast to grow at a high CAGR of 3.4% and 3.9% respectively during 2014-2019, led by increasing demand for Packaged Meats

• Hypermarkets & Supermarkets is the leading distribution channel in the Malaysian Meat market, accounting for 70.5% of Meat distribution share in 2014


The report on the Meat Market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2014-2019

• Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat – Processed, Frozen Meat, Cooked Meats – Packaged, Cooked Meats – Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

• Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

• Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

  • Packaging data: usage of different packaging materials and containers in each
  • category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

    Reasons To Buy

    • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

    • Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

    • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

    • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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