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Consumer and Market Insights: Personal Hygiene Market in China

Press Release   •   Feb 26, 2016 13:51 IST

Feb., 26, 2016, Mumbai, India: Market Reports on China presents the report, on “Consumer and Market Insights: Personal Hygiene Market in China”. This report provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

Summary

The Chinese Personal Hygiene market will register high growth led by Soap category in both value and volume terms. The Bath & Shower Products category is forecast to register the fastest growth during 2015-2020.

Key Findings

•Of the three categories analyzed, Soap will be the largest value category, registering a CAGR of 10.0% during 2015-2020

•Male population accounted for the majority of Anti-Perspirants & Deodorants consumption in China

•Convenience Stores is the leading distribution channel accounting for more than one third of the overall Personal Hygiene distribution

•The Personal Hygiene market in the country is highly competitive and is led by market players such as Unilever PLC and the Procter & Gamble Company

Synopsis

Consumer and Market Insights report on the Personal Hygiene market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

•Market data: Overall market value and volume data with growth analysis for 2015-2020

•Category coverage: Value and growth analysis for Anti-Perspirants & Deodorants, Bath & Shower Products, and Soap, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

•Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

•Distribution data: Percentage of sales within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015

•Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

Reasons To Buy

•Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

•Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

•Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

•Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction
• Report Scope

Country Context
• Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Chinese Personal Hygiene market
• Historic and forecast consumption in the Chinese Personal Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Chinese Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the Chinese Personal Hygiene market
• Leading distribution channels ((value terms) by category

To view a full Executive Summary and Table of Contents, please visit: http://www.marketreportsonchina.com/consumer-goods-market-research-reports-20532/consumer-market-insights-personal-hygiene-china.html

Related Reports:http://www.marketreportsonchina.com/market-research-report/consumer-goods.html

About Author Bio: Sarah Davis is working with MarketReportsonChina which is a portal where you can access thousands of reports on China starting from Aeronautics to Zinc (A-Z). The website provides market reports on different sectors.

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