Bharat Book

Consumer Approaches to Home Emergency Insurance in the UK

Press Release   •   Jun 14, 2013 15:42 IST

 Comprising both an analytical report and a convenient data annexe in Excel format, the research quantifies the proportion of consumers in the UK who hold home emergency insurance, segmented by age, annual household income, living environment and home ownership status. It also investigates the types of policy that they buy (i.e. insurance for electrical emergencies or faults, gas- or boiler-related insurance, water- or plumbing-related insurance or a comprehensive policy covering two or more of these risks), and the distribution channels and interfaces that they use to take out home assistance policies. Distribution channels include direct sales by insurance or assistance companies, sales through electricity, gas or water companies, sales via insurance aggregators or brokers, and packaging with household insurance and banking products; distribution interfaces include face-to-face, online, inbound telephone, outbound telephone and postal sales.
 Finally, the report analyses frequency of calls for assistance for home emergency insurance split not only by age and annual household income but also by type of policy as defined above, thereby highlighting importance differences in the propensity to use home assistance policies by customer group.
 You may be able to use this report in one or more of the following ways:
 - to benchmark your organisation’s performance in home emergency insurance and assistance: given current uptake in the UK, could your company be selling more of this type of policy?
 - to identify the demographic segments that are most likely to use their policies to call for assistance: should these groups be charged more for their cover than less demanding customers?
 - to evaluate the opportunities for distributing home emergency insurance through affinity and corporate partners: to what extent will British consumers buy through these means?
 - to assess the apparent willingness of consumers to purchase this form of cover online; given the types of device that online buyers report using, what is the scope for marketing more effectively to this audience?
 - to understand usage of home emergency insurance and assistance in the UK, how this varies according to a number of variables and what this might mean for the profitability of your activities in this sector.
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