Bharat Book

Consumer Approaches to Online Insurance Comparison Sites in France

Press Release   •   Jun 18, 2013 16:26 IST

It examines the degree to which French consumers research and purchase any kind of insurance online plus the size of the available market for the key products of motor and household insurance, as defined by new customers and switchers; it then analyses the distribution channels and interfaces used for acquiring these policies in France, highlighting both the share of aggregators and the share of online sales in general, including indicators for the speed at which these are growing.
 Moreover, it investigates the extent to which online insurance buyers in France are using tablet computers or mobile phones for this purpose, as opposed to regular laptop or desktop computers, and establishes whether propensity to use aggregators is influenced by age and / or annual household income. In addition, it benchmarks the performance of eight of the leading insurance comparison sites in France in terms of awareness levels, conversion rates and sales.
 For many analyses, the latest data for 2012 is compared with that from a previous survey undertaken on the same subject in 2008 to show how the environment for insurance aggregators has evolved over time.
 Key features of this report and the consumer data file that accompanies it include:
 - unique data showing whether French consumers use one, two, three or up to seven or more websites when researching insurance products;
 - standardised figures illustrating distribution channels employed for acquiring motor and household insurance, differentiating between 'available' customers buying for the first time or switching provider and customers simply renewing a policy bought in a previous year;
 - similar statistics showing the distribution interfaces used for the same two policy types in France with a split between sales in a face-to-face setting, online sales, telephone sales (both inbound and outbound) and postal sales;
 - performance benchmarking for eight of the leading aggregators (namely,, Hyperassur,,,,, and Mutuelle-Conseil) in order to indicate rates of recognition, usage to research insurance and usage to actually buy insurance;
 - survey results that outline planned usage of online insurance comparison sites in France and how future utilisation is likely to vary between previous users of aggregators and non-users.
 What is this report about?
 European consumer research
 Other international research reports
 Consumer propensity to research and purchase insurance products online
 Segmentation by age and annual household income
 Number of websites consulted when researching insurance online
 Motor insurance
 Switchers and new buyers within the total
 Distribution channels
 Distribution interfaces
 Cross-tabulation of distribution channels and interfaces
 Household insurance
 Switchers and new buyers within the total
 Distribution channels
 Distribution interfaces
 Cross-tabulation of distribution channels and interfaces used
 Combined analysis of motor and household insurance
 Devices used for online purchases
 Overlap in usage of aggregators
 Use of aggregators by socio-demographic group
 Use of aggregators for other insurance products
 Peak months for purchasing motor and household insurance
 Awareness and usage of the leading eight aggregators
 Consumer awareness
 Consumer usage to research and purchase insurance
 User conversion rates
 Comparison of recent to historical usage
 Planned usage of aggregators
 Research sample statistics
 Research structure
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