Bharat Book

Consumer Approaches to Protection-Related Life Insurance in Spain

Press Release   •   Jun 14, 2013 15:40 IST

 Comprising both an analytical report and a convenient data annexe in Excel format, the research covers the five aforementioned types of protection-related life insurance policy. It measures take-up rates for these types of insurance (differentiating between policies bought separately and cover acquired as a fixed component of employee benefits packages) and analyses the effect of gender, age, annual household income, employment status and existence of dependents on propensity to acquire cover. It also shows the distribution channels and interfaces used by Spanish respondents to take out these products, highlighting the behaviour of consumers in the key 18-34 age group which is most indicative of recent sales patterns. Distribution channels vary by type of protection-related life insurance but can include direct sales by insurance companies or their agents plus a variety of other options including sales via banks, financial advisers, insurance aggregators and retailers; distribution interfaces include face-to-face, online, inbound telephone, outbound telephone and postal sales.
 
 This study can be used in one or more of the following ways:
 
 - to understand the types of protection-related life insurance that are most popular in Spain and the characteristics of consumers that buy them;
 
 - to appreciate whether insured respondents bought their cover as a result of an active decision to do so or whether they acquired it passively through a group scheme;
 
 - to evaluate the opportunities for distributing protection-related life insurance through alternative channels such as insurance aggregators or comparison sites: to what extent will Spanish consumers buy through these means?
 
 - to assess the apparent willingness of consumers in Spain to purchase these forms of cover online; given the types of device that online buyers report using, what is the scope for marketing more effectively to this audience?
 
 - to avoid the need to re-enter information yourself by making use of the Excel-based consumer data files that accompanies the PDF studies.
 Executive Summary
 Introduction
 Survey Analysis
 Appendix
 List of Graphics / Tables
 0.0 EXECUTIVE SUMMARY
 1.0 INTRODUCTION
 What is this report about?
 Rationale
 Definitions
 European consumer research
 Other international research reports
 
 2.0 SURVEY ANALYSIS
 Introduction
 Survey and sample structure
 Overview for five different types of protection-related life insurance
 Uptake of five different types of protection-related life insurance
 Number of protection-related life insurance policies held per respondent
 Influence of annual household income segmented by age group
 Influence of dependents segmented by age group
 Distribution channels used across all five types of protection-related life insurance segmented by age group
 Distribution interfaces used across all five types of protection-related life insurance segmented by age group
 Risk life insurance
 Uptake of risk life insurance
 Uptake of cover
 Segmentation by age group and household income
 Segmentation by employment status and gender
 Distribution of risk life insurance
 Distribution channels used for risk life insurance
 Distribution interfaces used for risk life insurance
 Critical illness insurance
 Uptake of critical illness insurance
 Uptake of cover
 Segmentation by age group and household income
 Segmentation by employment status and gender
 Distribution of critical illness insurance
 
 For more information kindly visit : http://www.bharatbook.com/market-research-reports/insurance-market-research-report/life-protection-metrics-consumer-approaches-to-protection-related-life-insurance-in-spain.html
                         
 Or
 
 Contact us at :
 
 Bharat Book Bureau
 Tel: +91 22 27810772 / 27810773
 Toll Free No for USA/Canada : 1-866-279-8368
 Email: info@bharatbook.com 
 Website: www.bharatbook.com 
 Follow us on twitter: https://twitter.com/researchbook 
 Follow us on linkedin : http://www.linkedin.com/company/bharat-book-bureau 
 Our Blog : http://blog.bharatbook.com/ 
 

Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.