Diaper Market in India Overview 2017, Demand by Regions, Types and Analysis of Key Players

Press Release   •   Jan 17, 2018 10:36 IST

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According to the latest report by IMARC Group, titled “Diaper Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, the Indian diaper market reached a volume of around 4 Billion Units in 2016, exhibiting a CAGR of 8% during 2009-2016. A diaper or a nappy is a type of underwear that allows the wearer to defecate or urinate without the use of a toilet, by absorbing or containing the waste to prevent soiling of outer clothing or the external environment. Diapers are mostly worn by infants, toddlers and adults with incontinence. Over the years, India has witnessed a heightened demand for diapers, particularly hypoallergenic diapers which prevent common irritants.

Highlights of the Indian diaper market:

  • Rising number of working women coupled with the trend of nuclear families represents the key growth inducing factor.
  • Maharashtra is the leading market, accounting for the majority of the total share.
  • Baby disposable diaper represents the most popular type in India, holding more than half of the total share.

The Indian diaper market is primarily driven by the convenience offered by the use of diapers making it an essential product. Increasing awareness about personal hygiene amongst the Indian population has widened the consumer base and resulted in an amplified demand for diapers. Moreover, rising number of modern nuclear families with working parents and improved economic conditions have provided a positive thrust to the diaper market in India. Besides this, the growth of the e-commerce sector has popularised the online retailing of diapers, as it is convenient and profitable for both the buyers as well as the sellers. Rapid urbanisation and the massive increase in birth rate represent some of the other factors which are anticipated to foster the growth of the Indian diaper market. As a result, the market is expected to reach a volume of more than 6 Billion Units by 2022.

The market has been segmented on the basis of product type. Some of the major product types are baby disposable, baby training, baby cloth, baby swim pants, baby biodegradable, adult pad type, adult flat type and adult pant type diapers. Currently, baby disposable diaper is the most popular type, accounting for the majority of the total share. Region-wise, Maharashtra represents the leading market, holding the majority of the total share. Other major regions include Delhi, Tamil Nadu, Karnataka and Gujarat. On analyzing the competitive landscape, it is found that Procter and Gamble, Kimberly Clark and Unicharm are some of the key players operative in the market.

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The report by IMARC Group has examined the Indian diaper market on the basis of:


  • Baby disposable
  • Baby training diaper
  • Baby cloth diaper
  • Baby swim pants
  • Baby biodegradable diaper
  • Adult pad type diaper
  • Adult flat type diaper
  • Adult pant type diaper


  • Maharashtra
  • Delhi
  • Tamil Nadu
  • Karnataka
  • Gujarat

Key Players:

  • Procter and Gamble
  • Kimberly Clark
  • Unicharm

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