With a large population base and ever-rising standard of living, China has become the world’s largest market for footwear. A strong growth in the GDP, coupled with rising urbanization, has resulted into a significant increase in disposable income and consumption levels which have ultimately increased the footwear sales in the country. In 2011, the domestic footwear sales increased by around 11% in value terms. Moreover, the rising demand for branded and international footwear is also increasing the footwear sales in the country.
According to our latest research report, “China Footwear Market Analysis”, the intending factors backing the growth of the footwear market include improving living standards, growing middle-class population, and increasing demand for branded and fashionable footwear. With total footwear sales by around 2.3 Billion Pairs in 2011, the country surpassed even US in terms of volumes of footwear sales and topped the world list.
Also on studying the latest market trends and segments, we observed that the e-commerce has emerged as a new powerful tool for the Chinese footwear companies to expand their reach. Online marketing strategy has already become a hit with biggies like Belle, Nike, and Li Ning, achieving superb results. While eco-friendly shoes lead new fashion in China, many international brands are eyeing the country’s upper crust and middle-class consumers for expansion.
Our report presents the future outlook of the Chinese footwear market, in terms of production in sub-categories, like leather shoe and rubber shoe; domestic sales, on the basis of user type like women’s, men’s and children’s footwear; and on the basis of product type like sports footwear, luxury footwear, etc. These forecasts tend to serve as a guide to the clients and facilitate with a proper understanding of the direction in which the market is likely to proceed in the coming years. Our comprehensive study also covers information about main regional hubs and some leading players operating in the Chinese footwear market. Through this extensive research work, our aim is to present optimum information and balanced research outlook on the potentials of the Chinese footwear industry is reached.
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