The Europe beer market is characterized as extremely competitive in nature with a presence of a large number of international and regional players operating in it, states a research report by Transparency Market Research (TMR). In 2014, the prominent players in the Europe beer market, namely Diageo, Anheuser-Busch InBev, Carlsberg Group, SAB Miller PLC, and Heineken N.V. collectively dominated and held a share of 83.9% of the overall market. The tremendously rising number of players in the Europe beer market is estimated to strengthen the competitive landscape throughout the forecast period. In addition, the increasing number of mergers and acquisitions and the implementation of aggressive marketing strategies by the key players are some of the other factors anticipated to encourage the growth of the overall market in the near future.
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According to the research study by Transparency Market Research, in 2015, the beer market in Europe was worth US$135.29 bn and is expected to reach a value of US$160.99 bn by the end of 2021. The market is anticipated to register a 2.90% CAGR between 2014 and 2021.
Germany to Remain Dominant in Europe Beer Market
In the last few decades, Europe led the global beer market and is expected to continue its dominance in the next few years. Among the key countries in Europe, Germany is expected to lead and account for a share of 25.2% of the Europe beer market. The tremendously rising popularity and the rising disposable income of consumers are some of the key factors likely to encourage the growth of the beer market in Germany. In addition, Germany being the largest consumer and producer of beer is estimated to accelerate the growth of the overall market in the coming few years.
On the basis of product type, the Europe beer market has been classified into lager, ale, and stout. Among these, in 2015, the lager segment led the market and is anticipated to remain in the leading position in the next few years. The lager segment is expected to hold a share of 62.61% of the Europe beer market by the end of 2021. The high demand for lager beer owing to its distinguished taste and the rising popularity are some of the vital factors estimated to accelerate the market’s growth in the coming years.
Rising Consumer Base and Popularity to Encourage Market Growth
Beer is considered as one of the most popular drinks after water and tea. With the growing awareness among consumers regarding the health benefits of consuming beer in adequate quantity is expected to fuel the growth of the Europe beer market in the next few years. In addition, the rising popularity of beer and the acceptance of beer as a social drink are some of the other reasons driving the growth of the overall market. The rising disposable income of consumers is projected to drive the demand for different types of beer across Europe in the next few years.
Furthermore, the growing customer base for beer and the preference of consumers towards beer in comparison with other alcoholic beverage is expected to augment Europe beer market in the coming few years, states a TMR analyst.
Increasing Consumption of Substitute Products to Curtail Europe Beer Market
The Europe beer market, on the other hand, is expected to face several challenges throughout the forecast period. The introduction of substitute beverages and its growing consumption are anticipated to restrict the growth of the Europe beer market in the next few years. In addition, the demand for beer decreases according to the season in Europe, which is likely to hamper the growth of the market. Nevertheless, the untapped opportunities in Eastern Europe are expected to generate promising opportunities for the prominent players operating in the Europe beer market.
This information is based on the findings of a research report published by Transparency Market Research (TMR), titled “Beer Market (Product Type - Ale Beer, Lager Beer, and Stout Beer) - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”
The Europe beer market has been segmented as below:
Europe Beer Market, by Product Type
- Ale Beer
- Lager Beer
- Stout Beer
Europe Beer Market, by Country
- Rest of Europe
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