Ken Research declared the recent distribution on “Philippines: Mobile data and digital services are key drivers of the telecom market,” which offers insightful knowledge on the telecommunications market in Philippines today, with detailed forecasts of key indicators up to 2021. The distribution provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, as well as a review of key regulatory trends. Moreover, it offers in-depth analysis of telecom market size and trends in Philippines compared with other countries in the region, country’s Economic, demographic and political aspects, sector analysis of fixed telephony, broadband, mobile voice and mobile data, a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.
PDLT – dominant fixed line and mobile provider
Telecom sector in the Philippines has witnessed considerable investment and business activity since deregulation, the market has consistently fall short of its full potential. Despite, there certainly has been a lot of activity, with the market often finding a different direction from what was envisaged. Despite competition from novel carriers and mobile operators, PLDT has continued to be the Philippines’ major fixed-line and mobile provider and also has been a large part of the momentum in the country’s telecom market. Nevertheless, PLDT’s role has not gone untapped and lately Globe Telecom in particular has been pushing hard to overhaul the incumbent.
The country’s mobile market has been specifically active for some years, for example, running on what could only be described as a genuine revolution in the development of SMS as an effective communications service. Even more significant ultimately has been the recent expansion in broadband. Broadband is finally building a healthy subscriber base, elevated by the considerable presence of mobile services in the mix of the various broadband platforms delivering internet access. There has also been good progress in the rollout of optical fibre infrastructure, although not on the national scale envisaged. In the meantime, the larger operators are building IP-based Next Generation Networks. Whilst the global financial problems presented some real challenges for the local telecom market, the negative impact seemed to have been put well behind now.
- PLDT introduced a quad-play service, bundling a mobile package with its voice, data and fibre services.
- Globe Telecoms successfully integrated its recently-acquired Bayan Telecommunications subsidiary into its operations.
- NTC approved a network sharing deal between Globe Telecom and ABS-CBN Corp;
- The deal was part of ABS-CBN Corp’s plan to become the country’s ‘third telecom player
- BellTel was making a move to become the Philippines’ fourth mobile operator after PLDT, Globe and ABS-CBN Mobile;
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Ankur Gupta, Head Marketing & Communicationsquery@kenresearch.com