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Feed Pigment Market to Grow due to rising Health Awareness Among Consumers

Press Release   •   Jan 16, 2017 11:17 IST

Feed Pigment Market: Overview

Pigment is a substance that provides pigment to tissue. Pigments are responsible for the colors of skin, eyes, and hair. Feed pigment is a type of pigment which is derived from natural pigments in feed, and synthetic pigments in feed. Feed pigments provide aid to increase the commercial value of the meat by-products by improving the form of the animal products, and act as antioxidants to increase the palatability of the feed and to support cure several diseases in the animals which in turn make the animals healthy.

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Feed Pigment Market: Drivers & Restraints

The major factors driving the growth of feed pigment market are growing demand of strong meat demand, rising health awareness among consumers regarding consumption of healthy food, increasing urbanization, and rising disposable income. Moreover, growing inclination for healthier livestock with rising growth of meat industry is alleged to drive the growth of the feed pigment market. In addition, feed pigments increase palatability, organoleptic developments nutritional benefits, and also offers other health benefits. Among the type of feed pigment, caramel, curcumin, carotenoids, and spirulina are limited feed pigments widespread in the feed pigment market. Carotenoids segment will dominate the growth of feed pigment market and are plugged to account the significant growth over the forecast years. In terms of livestock, poultry industry will register to boost the growth of feed pigment market followed by swine market. Shifting preference towards pellet feed consumption is likely to assistance the growth of feed pigment market. Cheaper substitute availability is another factor which is slated to hamper the global market growth. On the other hand, the major factor restraining the growth of market are management and manufacture costs for the processing of synthetic pigments. Moreover, natural pigments such as marigold are generally seasonal plants which heavily depend on environmental conditions and other external issues.

Feed Pigment Market: Market Segmentation

The feed pigment market is segmented into four parts based on the type, source, livestock type and geography.

Based on the source type the feed pigment market is segmented into:

  • Vegetables
  • Fruits
  • Others

Based on the application type the feed pigment market is segmented into:

  • Food & Beverages
  • Pharmaceutical
  • Nutraceuticals
  • Others

Feed Pigment Market: Regional Outlook

Regarding geography, feed pigment market has been categorized into five key regions including North America, Western Europe, Eastern Europe, APEJ, Japan, Latin America, and the Middle East & Africa. Feed pigment market is expected to register healthy CAGR during the forecast period. Asia-Pacific represents the significantly high market share and grow with comparatively high CAGR in forecast period. North America is experiencing the rapid increase in the production capacity of feed pigment owing to growing demand among consumers for pigments in food industry particularly in the U.S. Major factors that are boosting the growth of feed pigment market in the region include rising health concerns among the young population, and increasing production rate. Feed pigment market for Asia Pacific is also expected to witness rapid growth during the forecast period primarily attributed to the growth of dietary supplements market, especially in China and India. Moreover, the leading players are strategically focusing on strengthening their R&D proficiencies by capitalizing in advanced technology to offer diversified product portfolios increasing the nutritive benefits of the feed pigments. Asia-Pacific is the largest market with China merging as the forerunner with a huge market share. Other traditional markets include countries like India, Brazil and Mexico among others.

Feed Pigment Market: Key Players

Some of the key players identified in the feed pigment market are:-

  • BASF SE
  • D.D. Williamson & Co., Inc. (DDW)
  • Guangzhou Leader Bio-Technology Co., Ltd
  • Innovad AD NV/SA
  • Kalsec Inc.
  • Kemin Industries Inc.
  • Novus International, Inc.
  • Nutrex NV
  • PHW Group
  • Royal DSM N.V.
  • Synthite Industries Ltd
  • Vitafor NV
  • Others

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