Market Reports on China presents the report, on “Fine Wines, Champagne and Spirits Market in China”. It provides the latest retail sales data, allowing you to identify the sectors driving growth.
The curb on conspicuous consumption by the central government since 2012 had a negative impact on fine wines/champagne and spirits, leading to negative value growth in the following three years. Luxury imported spirits have not penetrated greatly into Chinese culture, while more local consumers are paying less attention to the excessive packaging of luxury alcoholic drinks; instead, their consumption has begun to be more rationalised, resulting in the steady growth of mid-range products.
Fine Wines/Champagne and Spirits in China report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change
Product coverage: Fine Wines, Luxury Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fine Wines/Champagne and Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Overall Steady Performance Amid Unfavourable Market Environment
Uneven Development Among Varied Market Categories in Luxury Goods
Sophisticated Consumers Seek Niche Luxury Brands
Store-based Retailing Prevails While Internet Retailing Enjoys Faster Growth
Steady Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Brexit Impacts Domestic Consumption of Luxury Goods in China
Consumers Are Increasingly Young in the Luxury Goods Market
Closure of Luxury Brand Specialist Stores Continues
Cross-border and Vertical E-commerce Boosts Internet Retailing
Related Reports:Chinese Food and Beverages Market
Market Reports on China
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