Functional Flour Market: Overview
Functional flours are kind of flour which are derived from a process of combining cereal expertise through varietal selection with process expertise. The process adopted for the production of functional flour market depends on factors such as proficiency in grain size and the creation of specific functionalities. Functional flours provide in a comprehensive offering which is based on its source such as corn, wheat, rice, oats rye, and legumes.
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Functional Flours Market: Drivers & Restraints
The major factors driving the growth of functional flours market are growing demand of functional flour in a wide range of applications ranging from bakery to gluten free products, rising health awareness among consumers regarding consumption of healthy food, rising disposable income and increasing urbanization. Moreover, functional flour market is majorly driven by its wide range of usage in ready-to-eat food and baked items. Functional flour is lower in fat, as food made from flour comprise of extra fiber and protein, and also consist of more nutritional benefits in comparison with food that is prepared from the regularly used wheat flour. Furthermore, functional flour is driven from multiple crops which is making an opportunity for manufacturers to emphasis on marketing the property and novel taste of functional flours. Sources such as amaranth and quinoa provide the gluten-free substitute to wheat flour customers suffering from gluten intolerance, celiac disease, and wheat allergies. On the other hand, key factors restraining the growth of functional flour market such as labeling rules and stringent government regulations, specifically for health claims, and gluten-free. Moreover, high cost of raw material, such as products produced from domain source crops are non-native to the region and are major interference to the growth of functional flour market.
Functional Flours Market: Market Segmentation
The mixed functional flours market is segmented into six parts based on the type of functional flour, source type, forms, application, distribution channels, and geography.
Based on the type of functional flour the functional flours market is segmented into:
- Pre-cooked Flour
- Specialty Flour
Based on the source type the functional flours market is segmented into:
- Sprouted Grain
Based on the forms the functional flours market is segmented into:
- Multi benefit functional flour
- Granulated Functional flours
- Waxy Functional Flours
- Instant Formula Delta tocopherols
Based on the application type the functional flours market is segmented into:
- Bakery products
- Breakfast cereals
- Dairy products and other beverages
- Spreads & Seasoning bases
- Infant food product
- Gluten free products
Based on the type of distribution channels functional flours market is segmented into:
- Internet Retailing
- Mass Retailers
- Direct Selling
Functional Flour Market: Regional Outlook
Regarding geography, functional flour market has been categorized into five key regions including North America, Western Europe, Eastern Europe, APEJ, Japan, Latin America, and the Middle East & Africa. Functional flour market is expected to register healthy CAGR during the forecast period. Asia-Pacific represents the significantly high market share and grow with comparatively high CAGR in forecast period. In terms of revenue, Western Europe leads the overall functional flour market attributed to two factors such as higher per capita consumption of flour and greater average selling price. Moreover, bakery products and fast food are in high demand in Western Europe, ensuing in increased demand for functional flour in the region. In addition, rise in per capita income also supports the growth of functional flour market in this region. The functional flour market is projected to register healthy growth due increasing end-user application across globe. Functional flour market for Asia Pacific is also expected to witness rapid growth during the forecast period primarily attributed to the growth of flour market, especially in China and India. Moreover, advancements in the food service and food processing industry drive in new opportunities for functional flours market players in the region.
Functional Flour Market: Key Players
Some of the key players identified in the functional flour market are:-
- Cargill, Incorporated
- Archer Daniels Midland Company
- Bunge Limited
- Associated British Foods plc
- General Mills, Inc.
- The Scoular Company
- AGRANA Beteiligungs-AG
- The Hain Celestial Group, Inc.
- SunOpta, Inc.
- Parrish and Heimbecker, Limited
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