The growing focus of manufacturers on integrating whey processing units with advanced technologies is one of the most influential factors driving the global market for demineralized whey powder ingredients. Transparency Market Research, in a report titled “Demineralized Whey Powder Ingredient Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024”, identifies the key factors propelling and hampering this market.
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On the basis of application, the market can be segmented into confectionery, infant formula, beverages, bakery, feed, and dairy. One of the most lucrative applications of demineralized whey powder ingredients is the production of infant and baby formula. Demineralized whey is known to be a close substitute of breast milk as far as the proportion of protein, lactose, and key minerals is concerned. The growing demand for infant formula and the high birth rates around the world have contributed significantly toward the development of the demineralized whey powder ingredient market.
On the flip side, the proper storage of demineralized whey powder ingredients poses a major challenge for most manufacturers and vendors. It is of utmost importance that whey powder be kept away from direct sunlight and moisture in order to retain its properties and chemical structure.
From a geographical standpoint, the report on the demineralized whey powder ingredient market covers four main segments: North America, Asia Pacific, Europe, and Rest of the World. A higher level of technological expertise in most whey processing units and the increased levels of consumer awareness regarding the advantages of whey have rendered North America as well as Europe two of the major markets for demineralized whey powder ingredients.
Asia Pacific is slated to witness positive growth in the coming years on account of the rising demand for protein-rich and low-calorie food. Large companies have been shifting focus from mature markets such as North America and Europe to emerging markets such as India, China, and Japan in order to capitalize on the high unmet needs for packaged and convenience foods. The Middle East and Africa also presents lucrative investment opportunities and market players have been investing in this region in the form of technological sophistication in whey processing facilities.
Senel (Holding) B.V., SPX Corporation, Eurosérum, Van Lee Melkprodukten Barneveld BV, Kaskat Dairy, Valio Ltd., Dairy Crest, and Dairygold Food Ingredients are some of the prominent players operating in the global market for demineralized whey powder ingredients. The report offers a detailed assessment of the performance of these companies, shedding light on their strengths and weaknesses and highlighting the opportunities and threats that lie ahead. With the help of the Porter’s Five Forces analysis model, the study offers insight into the bargaining power of buyers and substitutes, the threat of new entrants and substitutes, and the level of competitiveness in the market.
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