The growing awareness among consumers across the world regarding the benefits of kombucha is expected to drive the growth of the market, states Transparency Market Research (TMR) in a new research report. The report is titled, “Kombucha Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2023.”
The report provides an outlook of the historical growth trajectory, current market situation, and future growth prospects of the global kombucha market. It further evaluates the prevalent trends along with the prime elements at play in the market. The study also highlights the dynamics that are anticipated to inhibit or augment the growth of the global kombucha market. According to the report, the kombucha market has emerged dominant in terms of growth in the functional beverages category over the past few years.
The report states that the progress of the global kombucha market can be attributed burgeoning demand for healthy and natural food and beverages among consumers across the globe. Kombucha is a traditional fermented tea-based beverage manufactured using the starter culture, sugar, and water. As a result of the health benefits associated with kombucha, governments of several countries are taking initiatives to promote the consumption of kombucha and regulate its manufacturing and marketing activities.
One of the primary driving factors for the global kombucha market is the changing lifestyle and growing disposable incomes of consumers. The easy manufacturing process of kombucha is attracting numerous new companies to invest in the market. Furthermore, the increasing demand for fortified beverage and food products coupled with the mounting consumption of alcoholic beverages is likely to accelerate the sales of kombucha over the forthcoming years.
The rising investments in research and development activities for expanding applicability is likely to give the market of kombucha a shot in the arm. However, factors such as rising incidences of beverage recall, strict regulations regarding the use of microorganisms, and the high inventory cost and complex supply chain are anticipated to restrain the demand for kombucha.
Region-wise, North America emerged as the leading consumer of kombucha in 2014 with the U.S. dominating the regional market. Markets of kombucha in emerging economies such as India and China are expected to witness strong growth over the next couple of years. Asia Pacific is likely to overshadow other regions in terms of production of kombucha due to the cost advantage in the region available for the processing of products. Some of the leading companies operating in the global kombucha market are Kombucha Wonder Drink, Live Soda Kombucha, Nesalla Kombucha, Makana Beverages Inc., Red Bull GmbH, Gt’s Kombucha, Reed’s Inc., and Millennium Products Inc.
The study explores the product portfolio, strategies, and shares of the key players operating in the global kombucha market. The report offers a clear understanding of the competitive landscape of the market by using Porter’s five forces analysis. It further offers insights into the degree of barriers to entry and exit in the global kombucha market.
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