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Global Trends which Identifying the Growth Opportunities in Tea Market

Press Release   •   Sep 24, 2010 17:10 IST

Global Trends in Tea: Identifying Growth Opportunities

Strong tea-drinking traditions in some regions of the world have helped maintain tea sales through the recent economic downturn. While tea is a beverage widely recognised for its natural health benefits, trends in tea consumption vary widely from country to country. Geographical diversity in tea types, flavours, and the role tea plays in the context of competition with coffee and other beverages have led to the development of several regionally strong companies alongside Unilever as the only maj... ( )

Global Trends in Tea: Identifying Growth Opportunities global briefing offers an insight into to the size and shape of the Tea market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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