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Got into flummox about the effectiveness of SEO Vs. SMO? Here are the answers!!

Press Release   •   Sep 27, 2010 23:32 IST

According to a recent study, a large number of individuals/organisations are stepping into the online marketplace to introduce/expand their business to the global mass. Now, undoubtedly, the Search Engines have the utmost important role behind fulfilling the commercial propose of a website, but on the other side we also can not ignore the role and impact of social media to reach the targeted people in the virtual world. So, now the question may arise about the effectiveness of search engine and social media in Internet marketing and you may think which one is most effective - SEO or SMO? Well, in this article we will discuss about the impact of both these online marketing techniques and make a comparison between two to understand which one will be best with which campaign.

What's so special with Search Engines and SEO services?

Very important question which you should have the answers of before proceeding to further discussions. Here's how, according to a group of SEO India professionals, search engines are so important in Internet marketing and what they do:

Search engines send high volume of organic traffic to the websites having a good rank in relevant keyword search.

The traffic derives from Search Engines is absolutely targeted as people searching the relevant keywords are quite obviously searching for the specific product/service.

The webmasters can control over the search term based on targeted people

With the development of new pages and age of the website, old pages start gaining search engine trust

Once a website establishes its position in the search engines, it is treated as authority website and can achieve quick ranking for new pages

On the other hand, Social Media Optimization services have evolved with the burgeoning of Social networking websites in the late 2oth century. The experts say traffic derives through social media is much lesser steady compared to the Search Engine carried traffic.
But, still, the SMO services especially by a SMO company India have much more impact on Internet marketing. Here's how SMO is so great:


If done strategically by an experienced professional you can reach your targeted people of the targeted geographic location

You can create strong contacts with your clients/customers through social media

Powerful profile with high quality content will help you to attract the eyeball of the masses on your concerned websites

When it comes to bringing traffic through SMO, the structure of your website is not important like SEO

Like search engine traffic, with proper SMO services you can bring high volume of quality traffic in your website

Going further, according to a recent study of a group of SEO company India, here are some basic differences between SEO and SMO services:

On-Page Elements:

SEO – Title tags,bold text, proper use of keywords, headers and image title are all influential on search engine rankings.


SMO – Here, tags and coding are not so important, while a visual appeal makes a bigger impact.

Analysis:

SEO –
Analysis is a must to know which changes have made an impact on the website’s rankings.


SMO – In this regard, analysis isonly necessary to get an idea what types of content draws interests of the masses.

Link Building:

SEO – When it comes to search engine ranking, inbound links have a huge importance.


SMO – Here, links are just the result of success, so we can say SEO benefits from good SMO.

To conclude, no doubt, both SEO and SMO services have equal importance in Internet marketing process of an online brand. And it completely depends on you that what you will choose for your brand. But, the expert studies have said that in order to perform efficient SEO and SMO services in cost-effective way an SEO Company India and SMO company India would be the perfect consideration.

According to a recent study, a large number of individuals/organisations are stepping into the online marketplace to introduce/expand their business to the global mass. Now, undoubtedly, the Search Engines have the utmost important role behind fulfilling the commercial propose of a website, but on the other side we also can not ignore the role and impact of social media to reach the targeted people in the virtual world. So, now the question may arise about the effectiveness of search engine and social media in Internet marketing and you may think which one is most effective - SEO or SMO? Well, in this article we will discuss about the impact of both these online marketing techniques and make a comparison between two to understand which one will be best with which campaign.

What's so special with Search Engines and SEO services?

Very important question which you should have the answers of before proceeding to further discussions. Here's how, according to a group of SEO company India professionals, search engines are so important in Internet marketing and what they do:

Search engines send high volume of organic traffic to the websites having a good rank in relevant keyword search.

The traffic derives from Search Engines is absolutely targeted as people searching the relevant keywords are quite obviously searching for the specific product/service.

The webmasters can control over the search term based on targeted people

With the development of new pages and age of the website, old pages start gaining search engine trust

Once a website establishes its position in the search engines, it is treated as authority website and can achieve quick ranking for new pages

On the other hand, Social Media Optimization services have evolved with the burgeoning of Social networking websites in the late 2oth century. The experts say traffic derives through social media is much lesser steady compared to the Search Engine carried traffic.
But, still, the SMO services especially by a SMO company India have much more impact on Internet marketing. Here's how SMO is so great:


If done strategically by an experienced professional you can reach your targeted people of the targeted geographic location

You can create strong contacts with your clients/customers through social media

Powerful profile with high quality content will help you to attract the eyeball of the masses on your concerned websites

When it comes to bringing traffic through SMO, the structure of your website is not important like SEO

Like search engine traffic, with proper SMO services you can bring high volume of quality traffic in your website

Going further, according to a recent study of a group of SEO company India, here are some basic differences between SEO and SMO services:

On-Page Elements:

SEO – Title tags,bold text, proper use of keywords, headers and image title are all influential on search engine rankings.
SMO – Here, tags and coding are not so important, while a visual appeal makes a bigger impact.

Analysis:

SEO – Analysis is a must to know which changes have made an impact on the website’s rankings.
SMO – In this regard, analysis isonly necessary to get an idea what types of content draws interests of the masses.

Link Building:

SEO – When it comes to search engine ranking, inbound links have a huge importance.
SMO – Here, links are just the result of success, so we can say SEO benefits from good SMO.

To conclude, no doubt, both SEO and SMO services have equal importance in Internet marketing process of an online brand. And it completely depends on you that what you will choose for your brand. But, the expert studies have said that in order to perform efficient SEO and SMO services in cost-effective way an SEO Company India and SMO company India would be the perfect consideration.

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