Gluten-Free Foods and Beverages in the U.S.
“Are you gluten-free?” The term describes more than the sector of the food and beverage industry that has morphed from specialty niche to mainstream sensation in just a few years. “Gluten-free” has become an identity for the tens of millions of Americans who have reduced or eliminated their consumption of wheat, barley, rye, and oats. ( http://www.bharatbook.com/detail.asp?id=169578&rt=Gluten-Free-Foods-and-Beverages-in-the-US.html )
Indeed, consumer demand has driven the extraordinary surge in the market for gluten-free foods and beverages. Many people are gluten-free out of necessity, because they suffer from celiac disease or a food allergy. But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults. Others find that living gluten-free simply makes them feel better. Its online survey conducted expressly for the report Gluten-free Foods and Beverages in the U.S. reveals the number-one motivation for buying gluten-free food products is that they are considered healthier than their conventional counterparts.
Specialty marketers like Glutino, Pamela’s Products, and Kinnikinnick Foods have exploded onto the mainstream scene, and health-oriented companies such as Bob’s Red Mill and Amy’s Kitchen have demonstrated a commitment to producing reliably gluten-free foods. Due to their growing retail presence, as well as to continual improvements in gluten-free products overall, it estimates the U.S. market for gluten-free foods and beverages at $2.6 billion in 2010, for a compound annual growth rate of 30% over the 2006-2010 period.
Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; more products, and better ones; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market. While growth rates will slow over the next five years, Packaged Facts projects that U.S. sales of gluten-free foods and beverages will exceed $5 billion by 2015.
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The Future of Gluten-Free: Consumer Insight and Product Opportunities
Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition, The
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