Vietnam plastic card market is witnessing stupendous growth over the past few years owing to increasing promotional activities by banks in the country. Various domestic banks of the country are bringing numerous schemes in the market to attract customers to use bank cards. Many leading domestic banks, such as VietinBank and Veitcombank launched their promotional schemes to promote their bank cards. In addition, many international banks are also coming up with various promotional activities to further strengthen their debit/credit card customer base. Therefore, considering all the factors it is anticipated that the total number of bank cards in Vietnam will grow at a CAGR of 15.6% during 2012-2015.
According to our research report, “Vietnam Plastic Card Market Forecast to 2015”, bank cards like debit and credit cards are gaining huge popularity in the country. The number of bank cards is increasing continuously on the back of increasing disposable income and rising consumer awareness. In addition, growing number of ATMs and POS terminals is also propelling the growth of the industry. Moreover, our report covers the detailed analysis of payment card industry of the country including debit cards, credit cards & pre-paid cards. It also includes the study on the store cards & club cards.
Further, our report provides in-depth analysis of the card usage channels including ATMs and POS terminals along with the card expenditure by category like clothing & footwear, travel & transport etc. It also includes the future outlook for the industry along with the macroeconomic factors of the country. Besides, the report also covers the leading ATMs card issuers in the country along with the card manufactures.
Our report, “Vietnam Plastic Card Market Forecast to 2015”, is the outcome of extensive research and objective analysis of the plastic card market in the country. It covers the comprehensive analysis of the key market players including their recent developments and future strategies. In addition, we also covered the detailed analysis of the emerging market trends along with the technological advancements to portray the industry’s clear picture to those investors or players who are planning to enter the market.
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