Increasing concentration of PM 2.5 in the air, growing number of premature deaths, reducing life expectancy, growing awareness among the people, people becoming more health conscious and trend of a better lifestyle growing among people nowadays are some of the factors which will make the air purifier a hit in the residential segment in India.
According to recently published report of Bonafide Research “India Air Purifier Market Outlook, 2021” the air purifier market in India is estimated to be around INR 150 crore. Residential and commercial are the end user segments in the air purifier market. Commercial segments dominate the market as it is used in a very small scale in residential. Technology wise HEPA air filters dominate the air purifier market in India as it has the capacity to filter about 99.9% of the harmful microorganism which is larger than 0.3 microns in size. Delhi and Bangalore being the most polluted cities in India constitutes the major demand for air purifiers in India by city. Eureka Forbes is the market leader which is followed by Daikin acquiring major shares of the market and is expected to expand their business further by developing new models in air purifiers.
Air purifiers are a device which was developed to remove the contaminants from the air so that the people indoors can breathe fresh air. Air purifiers come is specific size. They vary according to the square foot of the room in which they are occupied. The air purifier have features like CADR, ACH, noise level, energy efficiency, voltage used, power consumption and the different technology used to purify the air. HEPA filters are the most widely used filter in the air purifier system as it does not have any side effects like that of ozone generated filters. The leading brands are involved in manufacturing air purifiers ranging from INR 2,000 to 95,000. The raw materials are mainly imported from China, Japan, and Thailand etc.
The residential segment only constituted to 35% of the air purifier in 2014. The dominance of the commercial segment was due to the applications the air purifiers were used in. Commercially, hospitals and hotels segment to majority of the sales of the air purifiers in India. The homes with at least one person being sick or suffering from asthma or some respiratory disease were the customers interested in buying air purifiers. The people belonging to the high end society used to buy it as air purifier was more of a status symbol some years back. But now, with media becoming the greatest factor of source for the awareness of the increasing pollution, the people are realizing that indoor air is no safer or purer than the outdoor environment which will increase the sales in the residential segment as well.
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