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India Classified Market Outlook to 2020 - Rising Adoption of Online Channels and Growing Number of MSME's to Foster Growth – Ken Research

Press release   •   May 05, 2016 16:48 IST

India Classified Market Outlook to 2020 - Rising Adoption of Online Channels and Growing Number of MSME's to Foster Growth” provides a comprehensive analysis of the online and offline classifieds in India. The report covers various aspects such as market size of India Classified Market, segmentation on the basis of online and offline modes. The report provides segment-wise information of India online B2B, B2C, C2C classifieds, online recruitment, online real estate, online matrimony and online automobile classified market. This report also offers prevalent trends and developments in industry, SWOT analysis and challenges in the industry. The report also covers the competitive landscape of the industry, in which the information related to the players operating in this industry has been comprehensively presented. Moreover, the report also offers information regarding the business models operating in the market along with the major macroeconomic indicators affecting the market. The report is useful for MSMEs, existing classified players, and new players venturing in the online classified market.

India Online Classifieds Market

The India online classifieds market is going through a promising stage and was estimated at INR ~ million in the FY’2015. The market has soared at a Compound Annual Growth Rate (CAGR) of ~% from FY’2010-FY’2015. In FY’2015, online B2C market accounted for the highest proportionate share in the overall revenues of the online classifieds market. The share of online B2C classifieds has been registered as ~% in FY’2015. Additionally, online recruitment portals accounted for the second largest share in the overall revenues of the market during FY’2015. Online matrimonial classifieds registered a contribution of ~% to the overall revenues of the classifieds market during FY’2015.

India Online B2B Classifieds Market

The online B2B classified market has enlarged enormously during the period FY’2010-FY’2015, witnessing an astounding CAGR of ~%. The market generates ~% of revenues from subscription, ~% from lead generation and ~% from advertisements. Additionally, Industrial equipment & machinery and electronics & electrical goods occupied the largest share of ~% on the basis of total product listings.The share of Mumbai and Delhi in the number of total suppliers was noted at 21.0% in the year FY’2015. Additionally, manufacturers held a share of ~% in terms of total customers registered on online B2B portals during FY’2015.

IndiaMART leads the online classifieds market with a share of nearly ~% in the overall revenue of online B2B classified market. TradeIndia emerged as the second leading player in the online B2B market with contribution of ~% to the overall revenues of the market in FY’2015.

Furthermore, it is projected that the online B2B classified market in India will enlarge at a CAGR of ~% during FY’2016-FY’2020 to reach a figure of INR ~ million by FY’2020. Players in the market will continue to invest in upgrading their platforms and approach entrepreneurs to list their businesses online to grow at a faster rate.

India Online B2C Classifieds Market

The number of registered customers on B2B portals in India has progressed at a rapid pace, observing a CAGR of nearly ~% during FY’2010-FY’2015. The online B2C classifieds market revenues were registered as INR ~ million in FY’2015. It has been estimated that during FY’2015, online B2C market generated nearly ~% of their revenue from listings of businesses on the platform. Most of the small businesses find it viable to pay for non-premium listings since they cost much less than premium listings

Furthermore, Internet has contributed to a share of nearly ~% of overall number of searches in FY’2015. In addition to this, tier I cities contributed to a significant ~% of the share, while their share in the number of paid listings has been noted at ~% in FY’2015. Even though tier II and tier III cities collectively contributed to a fair ~% share in the total number of listings online, their contribution in the number of paid listings was noted as ~% in FY’2015

During the year FY’2015, JustDial contributed to nearly ~% of the revenue of India B2C market. has been the second largest players in the market with a revenue share of ~% share. Askme has been expanding its network of businesses at the same time investing in marketing activities to grow its brand. The company has been able to generate a share of ~% in the online B2C classified market as of FY’2015. The online B2C classified market in India holds a great potential owing to the rising number of MSMEs in the country. The revenues of the market are projected to incline at a CAGR of ~% during FY’2016-FY’2020.

India Online C2C Classifieds Market

India Online Classifieds market size in FY’2015 was estimated at INR ~ million and is expected to grow at a CAGR of ~ to reach INR ~ million by FY’2020. Electronics and Automobile are the two most dominating segments as far as classifieds listings are concerned. Bangalore and Mumbai account for the majority of the listings. As far as revenues are concerned, around ~% of the revenues are generated through advertisements. The companies in this sector have not been monetizing to their full capacity as a sizeable proportion of their listings are free. The consumer bracketing in this sector leads to the inference that most of the traffic is generated through mobile. The majority of the traffic on these portals come from the age bracket of 25-30, is male and belongs to the A1, A2 and A3 SEC classification.

OLX and Quickr together accounted for ~% share of the market. Quickr has already put up verticals in segments like cars and property to further milk its existing traffic. Other companies are expected to follow suit very soon as this segment will see players verticalizing their service portfolio.

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Ken Research
Ankur Gupta, Head Marketing &

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