iData Insights

India Frozen Food Market Overview Is Released

Press Release   •   Feb 23, 2016 13:28 IST

According to recently published report of Bonafide Research “India Frozen Food Market Overview”, frozen vegetables market was 31% of the total frozen food market and is anticipated to increase further. The category is expected to grow at a CAGR of 17.65% over next six years due to changed lifestyle, year round availability and price stability of frozen vegetables.

India has been bestowed with wide range of climate and physio-geographical conditions which ensures availability of most kind of vegetables. India is the second largest producer of vegetables (162.19 Million tonnes) in the world, contributing 14% of the total world production of vegetables. Out of this total production, only 2% of vegetables are being processed or frozen. In Frozen vegetables market, Green peas is the most popular frozen processed vegetable bought across India followed by mixed green vegetables and corn. The emerging frozen vegetable business is drawing the attention of FMCG majors and more and more players are entering the category.

Frozen vegetables now serve as alternative to fresh vegetables ensuring good quality and long durability. Demand for frozen vegetables is increasing in the country as tier-I and tier-II cities are aware of the brands and products. No. of working women’s have increased in these cities which makes such ready to eat products more demanding. Restaurants have also started perceiving frozen vegetables as replacement of labour and effort. Such Quick service Restaurants have also contributed effectively for the demand of frozen vegetables.

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