Bharat Book

India Online Advertising Industry Growth and Forecast 2016

Press Release   •   Nov 09, 2011 14:16 IST

India offers huge business potential for online advertising industry with rising population, growing income level and changing lifestyle. With increasing number of educated people and migration to urban areas, increase adoption in internet and online advertising is being witnessed. Despite the growth, many challenges continue to plague the industry such as underdeveloped infrastructure and lack of faith of both advertisers and audiences. http://www.bharatbook.com/detail.asp?id=216609&rt=India-Online-Advertising-Industry-Growth-and-Forecast-2016.html
 
 Online advertising is developing rapidly in the country but decline in advertising revenues have been noticed during 2009 due to the global economic slowdown. However, in 2010, a recovery in advertising spend was witnessed, due to an improvement in market sentiments. Moreover, sectors like finance, IT and education, which are the largest contributors to online advertising, reduced their advertising budget during 2009 and from the second quarter of 2010 onwards again started increasing their advertising spending. In 2010, online advertising surpassed growth rate of other advertising formats like TV, print and radio. The factors that helped the industry growth were, increase in internet penetration, e-commerce, social networking and population growth. market research reports
 
 Among the various online ad categories, display advertising has always been the leading segment. Sectors such as travel, Banking, Financial Services and Insurance (BFSI), telecom, auto and online publishers dominated the display advertising segment. Sector wise, text advertising is dominated by BFSI, followed by travel and online publishers. Mobile advertising is a relatively new concept in India and it includes banners, text, click to call, click to SMS, in-game among others. With increasing demand for smart phones and 3G networks, mobile internet data usage is expected to be the growth driver, thereby leading to growth in mobile advertising. The role of social media is also rising due to growing internet access and also on account of social media becoming a standard element of web use.
 
 Growth and new business opportunities exists for the online advertising industry in India, due to a large youth population, popularity of social networking sites, growing e-commerce trade, increase in educated population and broadband connectivity, as well as decreasing internet and telecom costs. Moreover, entry of foreign e-commerce companies is also expected to drive the market for online advertising. Mobile advertising is also predicted to grow with the popularity of 3G services, which was recently introduced in the market, thereby driving the demand for online advertising services.
 
 The report on “India Online Advertising Industry Growth and Forecast 2016” includes a detailed study of the Indian online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.
 
 TABLE OF CONTENT:
 
 1. The Indian Online Advertising Market
 1.1. An Overview
 1.2. Value Chain Analysis
 1.3. Market Size
 1.3.1. Total Advertising Spending
 1.3.2. Online Advertising Spending
 2. Online Advertising By Category
 2.1. Display Advertising
 2.2. Online Text Advertising Market
 2.3. Online Mobile Advertising
 2.4. Online ad-spend break up by industry
 2.4.1. Display Ad Spend by industry
 3. Industry Trends
 Importance of On-line Advertising by Demography
 Role of FMCG in Online Advertising
 Amazon in Indian Market
 Advertising Regulation in India
 Opportunities for Social media
 Online ad networks in India
 4. Major Driving Factors
 Internet Users and broadband Penetration
 
 For more information kindly visit :
 http://www.bharatbook.com/detail.asp?id=216609&rt=India-Online-Advertising-Industry-Growth-and-Forecast-2016.html
 
 Or
 
 Contact us at :
 
 Bharat Book Bureau
 Tel: +91 22 27578668 / +91 22 27579438
 Fax: +91 22 27579131
 Email: info@bharatbook.com
 Website: www.bharatbook.com
 Follow us on twitter: http://twitter.com/#!/Sandhya3B

Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.