Rising urbanization, growing disposable income and increasing spending on oral care, attractive packaging, increasing awareness among consumers about the oral care and transforming towards premium, value-added and quality oral care products will indicate a higher inclination to spend on “ordinary lifestyle‟ products. Also oral regarding concerns such as sensitivity, cavity, gum paining, etc are drive the various oral care products in India.
The integral oral care industry is an array of toothpaste, toothbrush, toothpowder, mouthwash and other oral care products like dental floss, oral care chewing gum, etc. Toothpaste segment is producing highest revenue for oral care market. Whereas, toothbrush is regularly used among people in India to clean teethes, and the segment consists of manual and powered toothbrush. The toothpowder market is losing presence in the Indian oral care industry, although consumption of toothpowder is still present in rural India, especially old people are the consumers for this product. Companies are establishing the oral care products made from a mixture of new organic ingredients. Dabur and Vicco promise to provide herbal oral care products. Organic oral care market is still at a growing stage, but speedily increasing due to people are more happy with natural oral care products.
According to recently published report of Bonafide Research “India Oral Care Market Overview”, the oral care market was growing at a CAGR of about 11.4% over five years. The rising middle class and growing disposable income provides many opportunities in the oral care industry. The amplify in oral care products for sensitivity, anti-cavities, gum paining and other oral care products consumption is growing primarily due to rising awareness about taking care for oral, increasing oral problems, growing brand awareness among people in the country.
The oral care segment has wide opportunities in Indian market and is hotly contested along with major companies and brands for various oral care products category. Oral care is an important concern to keep fresh breath and mouth. There are specific products for various age groups, such as toothpaste for kids, adults and old people. New product developments and innovation are the most important part of the existing as well as new competitor to make efficient presence in the market. What’s more, producers are trying to induce consumers that they should employ oral care products through campaign and advertizing. The campaign for oral care products through online social networking sites, TV channels, taglines, newspapers, magazines, etc are to be a part of successful market strategy in Indian oral care market by which people attract and become aware about the products and its features. In comparison, there is better consolidation in the oral care market, with larger players like Colgate-Palmolive India, Hindustan Unilever, P&G, Dabur, etc., creating most of the sales in India oral care industry.
Now people not only crave products that fulfill the basic needs, accordingly they want multipurpose oral care products that can solve oral issues as well as protect from those problems. There are many key areas in which existing players plus new entrants can it the market as they have great opportunities in terms of product development, product recall, innovation, mass and premium segment, natural oral care products, and many others.
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