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India Toothbrush Market is Expected to Reach INR 26 billion by FY’2020: Ken Research

Press Release   •   Jan 13, 2016 14:41 IST

  • Future of India Toothbrush Market is expected to be led by innovation in manual toothbrush segment
  • The leading players in India toothbrush market including Colgate Palmolive, P&G, GSK, HUL and others are expected to maintain focus on aggressive promotion through advertising campaigns as well as spreading awareness through campaigns and health-check ups

Ken Research announced its latest publication on “India Toothbrush Market Outlook to FY’2020” which provides a comprehensive analysis of the toothbrush sold online in India. The report covers various aspects such as market size of India Toothbrush market, segmentation on the basis of product categories, local and imported product sales, adult and kid’s toothbrush along with import volume, value and destination involved.

This report also offers historical as well as expected trends and drivers in industry and SWOT analysis. The report also covers the competitive landscape of the industry, in which the information related to the players operating in this industry has been comprehensively presented. This has been complemented with the major investment deals that have been finalized in the industry. It also includes information on the major macroeconomic indicators affecting the market.Moreover, the report also offers information regarding the value chain and business models operating in the market. Customer preferences and buying decision parameters have also been examined and recommendations have been provided for the launch of any new entrant’s toothbrush in India. The report is useful for e-commerce and hyperlocal players, wholesalers and distributors of toothbrush as well as importers of toothbrush.

Growing awareness based upon the benefits of brushing teeth twice a day has been an important factor behind the incredible growth of the toothbrush market in India. Expansion of modern trade and emergence of e-commerce has also benefitted the market immensely. Intense competition and convincing advertisement and promotional strategies adopted by players have enabled the increased adoption of toothbrush across the rural and semi-urban areas. Overall, the toothbrush market revenues have grown at a CAGR of ~% from FY’2010 - FY’2015.

According to the research report, the India toothbrush Market will grow at a considerable CAGR rate thus exceeding INR 26 billion by FY’2020 due to development of premium category products, rising advertisement and promotional efforts by FMCG companies to make consumers aware particularly in rural areas along with the rising awareness levels leading to higher replacement rate of toothbrush.

“Manual toothbrushes are anticipated to maintain their dominance in the toothbrush market due to their easy availability at low prices in comparison to power toothbrushes. Thus, swift growth of manual toothbrushes is likely to overpower the growth of power toothbrush in the country over the next five years”, according to the Research Analyst, Ken Research.

Key Topics Covered in the Report:

India Toothbrush Market

  • -Market Size by Sales Value
  • -Market Size by Sales Volume
  • -Historical Trends
  • -SWOT Analysis
  • -Market Segmentation by
  • oProduct Categories
  • oLocal Sales and Imports
  • oAdults and Kids
  • oBristles
  • oImports Volume, Value, Destination Involved and Duty

E-commerce Outlook

  • -Existing Business Models in the Industry
  • -Major E-commerce Sites

Market Competition

  • -Brand Analysis by 4P’s
  • -Market Share of Major Players
  • -Business Strategies

Value Chain and Business Model

  • -Value Chain
  • -Major Players in Each Distribution Channel
  • -Market Share of Distribution Channels
  • -Trends in retail Offline and Online Channels

Customer Preferences and Paradigm

Snapshot of Power Toothbrush in India

Recommendations and Opportunities

Key Product Mentioned in the Report

Manual Toothbrush

Battery Powered Toothbrush

Rechargeable Electric Toothbrush

Companies Covered in the Report

Innovative Retail Concepts Pvt Ltd (

Nuvo Logistics Private Limited (PepperTap)

Grofers India Private Ltd


Flipkart Online Services Pvt Ltd

Colgate Palmolive

Proctor & Gamble



Apollo Pharmacy

Medplus Health Services Pvt Ltd

Fortis HealthWorld

Wellness Forever

Guardian Life Care Pvt. Ltd.

Emami Frank Ross Ltd

Future Retail Ltd (Big Bazaar)

Reliance Retail Limited (Reliance Fresh)

Avenue Supermarts Ltd (D-Mart)

Aditya Birla Retail Limited (more)

Spencer’s Retail Limited

Related Reports:

India Oral Care Industry Outlook To 2018 - Driven By Premiumization Of Toothpaste And Mouthwashes

India E-Health Services Market Outlook To 2020 - Focus On On-Call Home Healthcare, Telemedicine, M-Health And Healthcare It Segment

India Online Healthcare Products Market Outlook To 2020 - Infusion Of Online Marketplaces And Healthcare Awareness To Shape Future Growth

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Ankur Gupta, Head Marketing &

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