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Indian Audio Accessories Sales Driven by Adoption of Bluetooth Technology, Rising Number of Smart Phones Users and Tech Savvy Young Population: Ken Research

Press release   •   Jul 11, 2019 18:06 IST

“Improved penetration of internet services, streaming of online music, declining prices of portable and wireless products has positively impacted the India Audio Accessories market in the consumer segment”.

Analysts at Ken Research in their latest publication “India Audio Accessories Market Outlook to 2023 - By Type (Headphones, Earphones, Bluetooth Speaker and 2.1 Speaker), By Sales Channel (Online and Offline), and By Region (North, South, East and West)expect that introduction of new products compatible with virtual assistant AI and voice recognition technology along with growing mass and economy segment demand from smaller cities will continue to have positive impact on the market. The focus on development of premium segment will lead to higher promotion through offline marketing channels. It is expected that Indian audio accessories will register a five year CAGR of 8.7% during the period 2018-2023.

Market Structure and Size: Audio accessories market in India is still in its growth phase driven by large untapped potential. The market has grown at strong double digit growth rate, especially in the consumer audio accessories segment. Constant evolution of integration and audio technology, rising smartphone penetration and discontinued practise of providing the earphones as part of bundled product with mobile phones are the key driver for high demand for audio accessories. There is no clear market leader that has dominant presence in the Audio accessories market. Industry specific players such as Bose and Sennheiser are smaller players as compared to well known electronic and communication companies such as Sony, Zebronics, and Samsung.

Adoption of Wireless Technology: Indian consumer based audio accessories market is positively impacted by wireless technology such as bluetooth, WiFi and NFC. In terms of value wireless products have higher sales as compared to wired products. Introduction of wireless products has cannibalized wired products such as earphones as well as created new market segment such as smart speakers. Introduction of airpods from Apple has created an entirely new segment of truly wireless earphones. Removal audio jack has further aided the cause of adoption for wireless devices.

Enhanced Demand from Tier 2 and Smaller Cities: Rise of e-commerce has eased the market entry for many start-ups and foreign brands. It has also made it easy for people in non metro cities to get access to good quality audio accessories at the reasonable price. E-commerce website has helped in price discovery and brand awareness in these towns and cities. Many companies which were earlier focused on Metros have now initiated marketing activities and digital ad spend for smaller towns to attract the growing potential consumer base.

Major Players: Some of the major players operating within India audio accessories include Sony, Samsung, JBL, Sennheiser, Boat, Apple and Jabra in headphones and earphones market. Amazon and Google are the major players in smart wireless speaker segment. Companies including Zebronics, JBL, Bose and Boat dominated the portable bluetooth speaker market. Fenda Intex and Zebronics were the major players in the 2.1 speaker market segment. Many companies have manufacturing partner in China and are selling the rebranded product in India.

Key Segments Covered:-

By Accessories

Headphone and Earphone, Blue tooth Speaker, and 2.1 Speaker

By Branded and Fake/Non Labeled

By Headphone and Earphone Market

North, South, East, and West

Metro and Non Metro

By Online and Offline

By Wired and Wireless

By Price Category

By Bluetooth Speaker Market

North, South, East, and West

Metro and Non Metro

By Online and Offline

By Wired and Wireless

By Price Category

By 2.1 Speaker Market

North, South, East, and West

Metro and Non Metro

By Online and Offline

By Wired and Wireless

By Price Category

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:-















India Audio Accessories Market

India Audio Accessories Industry

India Audio Accessories Market Revenue

India Branded Headphone Market

India Branded Earphone Market

India Branded 2.1 Speaker Market

India Earphone Market Size

India Wired Earphone Market

Sales Earphones Jabra India

Regional Speaker Market In India

Apple Airpods Market in India

Sony Speaker Sales In India

India Bluetooth Speaker Market

India Wired Earphone Market

India Branded Bluetooth Speaker Market

For more information, refer to below link:-

India Audio Accessories Market

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Ken Research is a Global aggregator and publisher of Market intelligence, equity and economy reports. Ken Research provides business intelligence and operational advisory in 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies. Serving 70% of fortune 500 companies globally, some of top consulting companies and Market leaders seek Ken Research intelligence to identify new revenue streams, customer/ vendor paradigm and pain points and due diligence on competition. With a network panel list of 5000+ Industry Veterans and experienced 100+ analysts, consultants and research publishers across the globe, Ken Research aid clients in identifying the demand–supply gap, niche segments and challenges in the ecosystem.