The Direct-To-Home (DTH) service, which was introduced almost a decade ago in India, has been penetrating in Indian households at a fast pace due to its unmatched quality. As per the findings of a research report by RNCOS, the Indian DTH market is currently witnessing an increasing demand for easy and convenient payment modes. While local dealers, mobile phone, IVR and online are some of the common recharge payment options in the DTH arena, few service providers offer auto debit and customized services like cash card. However, the maximum numbers of DTH recharges in India are done through local dealers.
The “Indian DTH Market Forecast to 2012” covers information about various recharge payment modes offered by service providers and the percentage share of these channels. In India, DTH services have surpassed other broadcasting methods and revolutionized television experience. In fact, the overall Indian broadcasting system has been going through a phase of evolution due to changes in consumer preferences and increasing standards of television viewership. On the back of these factors, the number of DTH subscribers in India is anticipated to grow at a CAGR of around 23% during 2011-2014.
The research report includes comprehensive research and prudent analysis of some critical factors acting as a catalyst for the Indian DTH industry’s current and future growth outlook. The study also provides detailed analyses for various segments of the Indian DTH market as well as for key service providers’ strengths and weaknesses. It also explains the reasons why all the incumbent players have been investing huge amounts in the promotion and marketing of DTH services in the country. It highlights certain key marketing strategies which could serve as a benchmark for the industry’s anticipated future growth. Further, it outlines the Indian consumers’ behavioral pattern, and elaborates factors that will enable people to switch to DTH services in near future. Overall, the report aims at identifying factors which will drive the industry in the coming years.
For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM198.htm
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