The frost free refrigerator market of India is gaining immense popularity and momentum over the traditional refrigerator models. Higher disposable income, greater product awareness and affordable pricing have pushed up the sales of frost-free refrigerators in India. The easy availability of finance schemes and a booming economy are further providing a push to the market. Changing lifestyles and global exposure has led to an increasing preference for large-capacity refrigerators.
Frost free refrigerators come in different variants like French door, side-by-side, bottom-freezer and highly energy-efficient models, providing a wider choice to the consumers to opt for. Moreover, innovative features like moisture control technology to keep vegetables fresh for a longer period of time, ozone fresh technique, and so on is expected to drive this market in the near future. Thus, the market for frost free refrigerators in India is anticipated to surge at a CAGR of 31.7% during 2012-2015, according to “Refrigerator Market Forecast to 2015”, a recent report by RNCOS.
The report presents a comprehensive analysis of the Indian refrigerator market. The market size of Indian refrigerator industry along with its segments is forecasted till 2015. It also analyzes the market in terms of region and brand. The report also presents brief overview of the macroeconomics dynamics of the country which are acting as growth drivers of the industry. Besides, the report incorporates latest trends and roadblocks prevailing in the industry. Finally, the report includes competitive landscape which covers key players’ business description, their promotional and corporate strategies and recent developments.
Thus, the report covers all the important aspects of the Indian refrigerator market, which will prove decisive for the clients. Overall, the report is an outcome of extensive research and prudent analysis and is meant to offer suitable knowledge base to those who are interested in Indian refrigerator market.
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