Bharat Book

Indian Prepaid Card Market Outlook

Press Release   •   Jul 16, 2013 11:04 IST

India is a predominantly cash driven economy. Almost 97% of the transactions are done through cash. Payment cards such as debit and credit cards have risen during the past decade due to growing consumer awareness and Internet penetration. However, almost half the population of India is un-banked. Only 55% of the population have deposit account with banks. This leads to the basic need for prepaid payment channels. Besides being an appropriate payment tool for the unbanked or the under banked, prepaid cards have become preferred choices for corporate India and consumers at large.

The detailed study by RNCOS Research titled “Indian Prepaid Card Market Outlook to 2017” identified that the Indian prepaid card market is mostly driven by corporate customers looking for easy and streamlined ways of processing funds. Bank branches are increasingly launching specific purpose cards to rope in more customers through risk free channels. Employers prefer paying through prepaid cards and employees are welcoming the move due to convenience of handling cards instead of cash/cheques. Boosted by strong corporate demand and rising consumption amidst general consumers, the Indian prepaid card market shall grow multifold at a hefty CAGR of around 40% during 2012-2017.

The in-depth study involved seeking industry insights from leading banking and non banking players in the prepaid card domain. Interviews across major cities including Delhi, Mumbai, Kolkata, etc. were taken to gain holistic market performance. Our primary research team conducted interviews with leading public and private bankers to gain their views about specific purpose cards while opinions of retail outlets operating and selling prepaid cards were obtained to understand consumer preference and future directions.

Analyzing all macro and micro industry determinants, the research report depicts historic, current and future prospects of the Indian prepaid card industry and its segments. Market insight into specific purpose cards and multipurpose cards reveals their individual growth prospects. Some of the key highlights of the research findings include emergence of prepaid remittance cards as convenient and cost effective mode of remittance transfers, rising trend of online utility bill payments by the common masses, and growing demand for travel cards during outbound trips.

The market projections have been arrived at through rigorous industry research and expert opinions across banking and non banking domains. Recent industry developments and descriptive profiling of key players are presented to update strategists on the latest industry happenings and player level strategies. Major industry drivers and trends describe the market pace and direction. With the right blend of statistics and expert opinions, the research report is meant to assist management and investors in laying well-informed business strategies, thereby staying ahead of competition.
1. Analyst View
2. Research Methodology
3. Global Prepaid Card Market
4. Indian Prepaid Card Market
4.1 Market Segmentation by Type of Applications
4.1.1 Travel Cards
4.1.2 Payroll Cards
4.1.3 Multipurpose Cards
4.1.4 Remittance Cards
4.1.5 Other Prepaid Cards
4.2 Market Insight on Special Purpose Cards
4.2.1 Travel Cards
4.2.2 Gift Cards
4.2.3 Meal Cards
5. Market Drivers and Trends
5.1 Financial Inclusion through Prepaid Cards
5.2 Remittance Giving Wings to Prepaid Cards
5.3 Prepaid Instruments offer Controlled Spending & Convenience
5.4 Promotional Strategies by Players
6. Industry Roadblocks
6.1 Infrastructural Challenges Hinder Massive Growth
6.2 Low Awareness about Embedded Benefits
6.3 Prominence of Debit & Credit Cards
6.4 Inadequate Commissions Compared to Other Transaction Modes
7. Preferred Services: Prepaid Cards
8. Mobile Remittance and Prospects for Prepaid Cards
9. Market Share of Leading Players
9.1 Axis Bank Ltd.
9.1.1 Business Overview
9.1.2 Product Overview
9.2 ICICI Bank
9.2.1 Business Overview
9.2.2 Product Overview
9.3 State Bank of India
9.3.1 Business Overview
9.3.2 Product Overview
9.4 Itz Cash Card Ltd.
9.4.1 Business Overview
9.4.2 Product Overview
9.5 Done Card Utility Ltd
9.5.1 Business Overview
9.5.2 Product Overview
9.6 Oxigen Services India Pvt. Ltd.
9.6.1 Business Overview
9.6.2 Product Overview

List of Figures:

Figure 3-1: Global - Prepaid Card Market (Billion US$), 2012-2017
Figure 4-1: Prepaid Card Market (Billion US$), 2012-2017
Figure 4-2: Prepaid Card Market by Type of Applications (%), 2012
Figure 4-3: Prepaid Card Market by Type of Applications (%), 2017
Figure 4-4: Travel Card Market (Billion US$), 2012-2017
Figure 4-5: Payroll Card Market (Billion US$), 2012-2017
Figure 4-6: Multipurpose Card Market (Billion US$), 2012-2017
Figure 4-7: Remittance Card Market (Billion US$), 2012-2017
Figure 4-8: Other Prepaid Cards Market (Billion US$), 2012-2017
Figure 8-1: Global - Remittances Flow to Developing Countries (Billion US$), 2012
Figure 8-2: Percentage of Mobile Banking Operators Offering International Remittance Services (2011)
Figure 9-1: Market Share of Key Players (2012)

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