Bharat Book

Indian Tea & Coffee Industry shows the immense potential to Grow

Press Release   •   Jun 11, 2013 10:30 IST

June 11,2013 : Bharat Book Bureau presents the new report, on 'Indian Tea & Coffee Industry' contains comprehensive analysis of each industry in detail apart from outlook on the same. The Indian tea industry is the second largest producer of tea in the world.

In CY11, total tea production in India crossed 1,000 million kg mark and stood at 1,116 million kg. However, in CY12, domestic tea production grew marginally by 1% on a Y-o-Y basis to reach 1,126 million kg. The steady increase in domestic consumption and marginal increase in output led to higher prices in CY 12. Average auction prices of tea increased by about 16% in CY12. The domestic tea industry is facing issues such as labour shortages and rising labour costs.

Coffee is among the most popular beverages market consumed globally. In India, coffee consumption has seen a robust growth during the past decade. Coffee is being increasingly consumed in cafes and other commercial establishments apart from South India where coffee is readily consumed by households. The per capita consumption of coffee in India is only about 90 grams. This is considerably low when compared to other coffee exporting nations. This shows the immense potential for the domestic coffee industry to grow. Majority of India’s coffee production is exported.

Under this scenario, many questions arise like: What will the growth in demand for tea and coffee in coming years? Of packet tea & loose tea; which category will drive the demand for tea in India? Will consumption of coffee continue to grow at robust pace? What will be the situation of coffee exports from India? How are the tea and coffee prices expected to move in 2013? It has attempted to address these queries using the most pragmatic approach. With its established network of primary and secondary sources, It has captured exhaustive data on various parameters to analyse the industry.

The report is indispensable for any company in tea & coffee industry, banks / FIs, policy makers, research & academic organizations, other international and national agencies, etc. Additionally, the monthly updates accompanying the subscription of this report would form a potent tool for the subscribers to keep abreast of the happenings in the industry.

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