Bharat Book

Italy B2C E-Commerce Report 2012

Press Release   •   Oct 30, 2012 14:17 IST

Reort On  B2C E-Commerce
 
 
1.) In its latest "Italy B2C E-Commerce Report 2012", Hamburg-based market research firm yStats.com analyzes the latest trends in the Italian B2C E-Commerce market. Aside from revenue figures and market shares, the report covers successful product categories, Internet user and online shopper figures and leading players in Italian B2C E-Commerce. http://www.bharatbook.com/market-research-reports/e-commerce-outsourcing-market-research-report/italy-b2c-e-commerce-report-2012.html
 
 2.) KEY FINDINGS
 
• Despite shrinking growth rates, B2C E-Commerce sales in Italy are projected to almost double between 2012 and 2016.
 • In 2011, nearly 90% of online retailers in Italy “Used Social Media” and more than half presented exclusive offers and contests to their fans and followers.
 • The share of online shoppers on individuals in Italy is projected to approach 50% in 2016.
 • “Holiday Accommodation” was purchased by almost half of online shoppers in Italy in 2011, while nearly a third bought “Clothing, Sporting Goods”.
 • Zalando.it was leading in terms of unique visitors among B2C E-Commerce websites in Italy in May 2012, followed by Amazon.it and Euronics.it. E-commerce Market
 
 1. MANAGEMENT SUMMARY
 2.TRENDS
 
• B2C E-Commerce Trends in Italy, 2011
 • Online Activities in Italy, in % of Internet Users, Q4 2010 & Q4 2011
 • Geographical Location of Online Shops used by Online Shoppers in Italy, in % of Online Shoppers, 2011
 • Breakdown of Online Payment Methods in Italy, in % of Online Shoppers, 2011 (by Credit Card, PayPal, Other)
 • Daily Deal Trends in Italy, 2012
 • Private Online Sales Trends in Italy, 2012 and Private Online Sales Value, in EUR million, 2010 & 2012f
 • Social Commerce Trends in Italy, 2011/2012 and Share of Online Retailers using Social Media, in %, 2011
 • Mobile Ticketing Trends in Italy, 2012
 • Smartphone Users accessing Online Retail, in the EU5 and by Country, including Italy; incl. Year-on-Year Growth, Share of Smartphone Users, and Year- on-Year percentage Point Increase, May 2011 vs. May 2012
 • Breakdown of Mobile Commerce in Italy, by Services and Products, in %, 2010 & 2011f
 
 3. SALES
 
• B2C E-Commerce Sales in Italy, in USD billion and % Change, 2010-2016f
 • B2C E-Commerce Sales in Italy, in EUR billion, 2010-2012f
 • Mobile Commerce Sales in Italy, in EUR million, 2010 & 2011f
 
 4. SHARES
 
• Share of B2C E-Commerce on total Retail Sales in Italy, in %, 2010-2015f
 • Share of Mobile Commerce on total B2C E-Commerce Sales in Italy, in %, 2010 & 2011f
 
 5. PRODUCTS
 
• Types of Goods and Services bought online in Italy, in % of Online Shoppers, 2011
 • Types of Goods and Services bought online in Italy, in % of Sales, 2011
 • Online Shopping Product Category Growth Rates in Italy, in %, 2012f
 • Online Shopping Product Category Growth Rates in Italy, in %, 2011
 
 6. USERS / SHOPPERS
 
• Individuals in Europe using the Internet, by Country, including Italy, in %, 2009-2011
 • Fixed Broadband Subscribers in Italy, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011
 • Fixed Broadband Subscribers in Italy, by Access Technology, compared to the OECD Average in %, 2011
 • Share of Online Shoppers on Individuals in Italy, compared to the EU Average, in %, 2006-2011
 • EU Comparison of Online Shopper Penetration, in % of Population, 2011
 • Share of Online Shoppers on Individuals in Italy, in %, 2011 & 2016f
 • Online Shoppers in Italy, by Gender, in % of Internet Users, 2011
 
 
For more information kindly visit :  http://www.bharatbook.com/market-research-reports/e-commerce-outsourcing-market-research-report/italy-b2c-e-commerce-report-2012.html
 
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