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KPN Market Research Report

Press Release   •   Sep 23, 2010 19:22 IST

KPN, in the third year of its “Back to Growth” strategy, has increased its focus on cutting costs and increasing customer value. While its operations are located in highly competitive mature markets, KPN’s multi-branding strategy, which targets specific demographics, is serving it well.

Table Of Contents :

Executive summary
In a nutshell
Ovum view
Focus on value creation and cost reductions to deliver growth
SWOT analysis
External conditions
Competitive environment
The Netherlands – wireline services
The Netherlands – wireless services
Mobile International
Strategy analysis
Shift in strategic focus
Branding strategy
The Netherlands
Driving bundled services
Next generation fixed broadband
Wireless services
Aiming to become a fully fledged ICT provider
Mobile International
E-Plus (Germany)
BASE (Belgium)
Rest of World
Company information
The Netherlands
Mobile International
Financial highlights
Growth and profitability
Segment analysis

List of Tables
Table 1: Group financials
Table 2: Segment breakdown of external revenues and operating margins

List of Figures

Figure 1: KPN’s corporate structure 2010

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