Allen Bond

Licensed Sports Merchandise Market to 2023: Trends, Business Strategies and Opportunities with Key Players Analysis

Press Release   •   Jan 04, 2018 14:13 IST

The report on Licensed Sports Merchandise by Infinium Global Research analyses the Licensed Sports Merchandise Market over the period of 2017 to 2023. This report also provides detailed qualitative and quantitative analyses of the market dynamics, market size and future trends in Global Licensed Sports Merchandise Market. It will help a lot of decision makers to develop strategies and find new opportunities in the Global Licensed Sports Merchandise Market.

Global licensed sports merchandise market size is expected to exceed USD X.xx billion by 2023, growing at a CAGR between 6% and 6.7% over the period of 2017 – 2023. Licensed sports merchandise is apparels and other products, related to sports clubs or sports persons, manufactured and sold in retail, by licensed sports goods manufacturers or retailers, for promoting the brands. The licensed companies pay certain percentage of royalty to the sports entities for the merchandise sold under the license using copyrighted logos and other branding properties. Licensing fee depend on the brand value, on field success of the sporting entity, global fan following, and some other factors. Licensed sports merchandise is a mode of marketing the sports brand and for that sport persons are roped in for advertisements featuring the merchandise. Sporting merchandise is a mean for many sports enthusiasts to express their loyalty to sporting teams or sports personnel. Sporting goods manufacturers produce exclusive range of products for each sporting season, retro sports gears to commemorate special sporting occasions, special gears for championship finals, and to celebrate championship victories. Some of the major sports with significant share in the licensed sports merchandise market include baseball, basketball, football, formula 1, golf, ice hockey, rugby and tennis among others.

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Market Insights

Introduction of new technologies and new age materials, product innovations, acquisitions & mergers, big licensing deals, expansion of e-commerce and branded sports merchandise retail stores worldwide, extravagant marketing strategies, advertisements and other branding activities involving high profile sports persons characterises the global licensed sports merchandize market.

Segments Covered

The report covers the analysis of global as well as regional markets of Licensed Sports Merchandize. Moreover, the global Licensed Sports Merchandise Market is segmented by product type and by distribution channels. The global Licensed Sports Merchandise market by product type covershomewares, sports apparel, sports footwear, sports accessories, toys and video games/software among others. Based on distribution channel, the market is segmented as E-commerce/online Stores and retail stores among others.

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Company profiles

Dick’s Sporting Goods
G-IIIApparel Group
Knight Apparels
Ralph Lauren
Under Armour
VF Corporation

Key topics covered:

1. Preface

2. Executive summary

3. Global Licensed Sports Merchandise Market Overview

4. IGR- Snapshots

5. Global Licensed Sports Merchandise Market Analysis, By Product Type (USD million) 2017 – 2023

6. Global Licensed Sports Merchandise Market analysis, by Distribution Channel (USD million)2017 – 2023

7. Global Licensed Sports Merchandise Market analysis, regional analysis (USD million) 2017 – 2023

8. Company profiles

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