The current increase in the factors causing lung cancer like smoking, air pollution and dietary factors, have increased the lung cancer market size in India. With the advancements in the medical field people have become more aware of lung cancer causing factors and even the treatment process involved. Hence this growth in the anti-cancer market in India has attracted many multinational drug makers
International brands like F Hoffmann-La Roche Ltd, Novartis AG and Pfizer Inc. have already been in the domestic market with their latest treatments. Among the new entrants are Merck and Co. Inc. and Fresenius Kabi AG. They have a different strategy to make deeper inroads in the local market.
India is specifically a price sensitive market when it comes to the lung cancer drugs. This is basically because of the high priced drugs. Even though patent prevents many international brands from this price sensitivity factor still the competition being faced by these companies from the local brands has forced them also to price their products aggressively.
On the global front 70% of the lung cancer cases are found in the developed countries. The number of deaths due to lung cancer was 1.5 million in 2004 and is estimated to reach 3 million in the year 2010.Thus out of all the cancer related diseases, lung cancer forms 11.5% of the total cancer symptoms. Symptoms of lung cancer are varied depending upon where and how widespread the tumor is. Warning signs of lung cancer are not always present or easy to identify.
In up to 25% of people who get lung cancer, the cancer is first discovered on a routine chest X-ray or CT scan as a solitary small mass sometimes called a coin lesion, since on a two-dimensional X-ray or CT scan, the round tumor looks like a coin. These patients with small, single masses often report no symptoms at the time the cancer is discovered.
Table of Contents :
Prescribed Class of Drugs
Age Adjusted Rate
Spread of Lung Cancer
Market Estimation and Forecasting
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