Mayonnaise is a cold, emulsification which finds application as sauce or condiment in the food market. This condiment sauce stepped out from its French-Spanish origin and received acceptance worldwide. The standard mayonnaise sauce is made out of a perfect blend of oil in water or other liquid such as vinegar with egg yolk which acts as the emulsifying agent to produce mayonnaise. Egg yolk contains an abundance of lecithin, which is a phospholipid present in egg yolk. This lecithin makes the egg yolk an emulsifying agent. Thus the authentic mayonnaise cannot be produced without egg. However, eggless mayonnaise sauce is also available globally and is being widely accepted among the vegan consumers. The eggless mayonnaise sauce which is semi stable or semi- emulsified mayonnaise sauce is produced by replacing egg yolk with other vegan ingredients such as mustard, lime, garlic, roasted eggplant or other vegan ingredients.
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Mayonnaise Sauce Market Segmentation
Mayonnaise Sauce market can be segmented on the basis of nature, type, by end use, by packaging, by distribution channel and region. On the basis of nature, it is segmented as organic and conventional. The high oil content in mayonnaise sauce made it a risky choice as food taste enhancer for the health-conscious consumers. In such scenarios, if mayonnaise sauce can be prepared out by adding organic ingredients then it could turn out to be a healthy and pure food option. Although the market is flooded with the large availability of conventional mayonnaise sauce, the growing trend of organic food products is anticipated to catalyze the demand of organic mayonnaise globally.
On the basis of type, the Mayonnaise Sauce market is segmented as; egg mayonnaise sauce and eggless mayonnaise sauce. The demand for egg mayonnaise sauce is leading over the demand for eggless mayonnaise sauce. This basically due to the wide preferences of egg mayonnaise sauce in cooking as it is fully emulsified thereby furnishes a perfect blend in taste while used in different recipes. However, the vast availability of eggless mayonnaise sauce in different flavors is attracting the vegans who are looking for different taste option in their regular cuisine.
On the basis of end use, the mayonnaise sauce market can be segmented as HoReCa and household. There exist a huge penetration of Mayonnaise sauce in the hotels, restaurants and café market. Mayonnaise sauce is now accepted almost in all known culinary worldwide.
On the basis of the packaging, the mayonnaise sauce market is segmented into glass jars, flexible packs, plastic jars. The demand these packaging formats is varying from region to region and individual consumer preferences over the ease of use and price competitiveness.
On the basis of the distribution channel, the mayonnaise sauce market is segmented into modern trade, convenience stores, and online retail. The modern trade channel holds the higher share in the sale of mayonnaise sauce followed by other channels.
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On the basis of region, the mayonnaise sauce market is segmented into North America, Latin America, Europe, Asia Pacific & Japan, and Middle East & Africa. Rising trend of vegan food in the Europe and North America and urge of new taste enhancing food products with natural ingredients is boosting up the demand for egg less mayonnaise sauce in the both the regions. The demand for multi flavored mayonnaise sauce is also rising in the South East Asian region and among countries in the Middle East.
Mayonnaise Sauce market Global Market Trends and Market Drivers:
The world is turning into a global village, with the high influx of expatriates in Middle East & African region and also in European and North-American countries. This remains a strong factor in the acceptance of multi culinary food traditions in almost all part of the world. The rising trend of innovative food indulgence options with new taste variations as well as growing health awareness among consumers is prompting food manufacturers to find a sweet spot between taste innovations and health attribution availed in almost all the products they produce and that to on a very competitive price range. This creates a huge availability of various variants of eggless mayonnaise sauces in the market with multiple flavor options in both organic and conventional formats. The ease of availability and the rising acceptance of mayonnaise sauce in almost all the regional cuisines is driving the demand in mayonnaise sauce market. However, the rising obesity and heart health issues are restricting the mayonnaise products from being the choice of every household and create an urge for more innovative mayonnaise sauces which can transform it as a balance diet food option.
Mayonnaise Sauce Market Key Players:
Variety of Mayonnaise Sauce has been formulated by the manufacturers with multiple flavor variants and some of the global market players manufacturing Mayonnaise Sauce market include; Dr. Oetker, American Garden, Kraft Food Inc. (Heinz), Del Monte Foods Inc., Hampton Creek, Trader Joe’s, Walden Farms, Blue Plate, Unilever, Ceres Organics among others.
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