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Microwaves Market in China

Press Release   •   Feb 23, 2017 13:56 IST

Market Reports on China presents the report, on “Microwaves in China”. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Microwaves recorded steady volume growth of 5% in 2016, with sales mainly being driven by product replacement. Meanwhile, with improving living standards, a growing number of young consumers are pursuing high-end smart products, such as Galanz G80F23CSXLV-R6, which was introduced in March 2016. This new product comes with a bar-code scanning function and is thus able to automatically select the best cooking program, including cooking time, power and mode.

Microwaves in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Microwaves market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Trends

Category Data

Executive Summary

Growth Slows Due To Economic Downturn

Smart Consumer Appliances Growing in Popularity

Midea Group Leads Fragmented Market

Specialist Retailers Lead Sales But Facing Pressure From Internet Retailing

Declining But Still Healthy Forecasted Growth

Key Trends and Developments

Internet Retailing Increasingly Accepted by Local Consumers

Smart Consumer Appliances Growing in Popularity

Innovative Marketing and Advertising on the Rise

Related Reports:Consumer Goods Market Reports

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