Video on Mobiles: A revolution in Value Added Services on Mobiles http://www.bharatbook.com/detail.asp?id=218430&rt=Mobile-Video-TV-on-Smartphones-Market-Drivers-and-Challenges-Report-2011-2016.html
"Global mobile video traffic will account for more than 60% of global mobile data traffic by 2016. The global mobile video market will increase at a CAGR of 28% with revenues reaching $22.5 billion by 2016." industry analysis reports
29% of smartphones users access mobile video services. Visiongain expects that by 2016 at least 40% of smartphone customers will use mobile video. In addition, upcoming LTE technology will allow for significantly higher capacity at a lower cost per bit, leading to improved commercial viability of video services. This report quantifies mobile TV and video market, analyses the market drivers and the key market players and their strategies.
A Range of Factors is Fuelling the Growth of the Mobile TV & Video Market
Mobile TV & Video: Market Drivers and Challenges Report 2011-2016 examines the mobile TV and video landscape by exploring emerging trends in key geographical regions, supporting technologies and product portfolio. A continued aggressive growth in mobile data fuelled by video and application usage over faster networks and more powerful, user-friendly devices has created a burgeoning market for video on mobiles. We present a comprehensive business case for mobile TV & video through a value chain analysis and discuss monetisation strategies to improve revenues for operators.
What is Unique about this Report?
Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. Visiongain analyses the global mobile TV & video market growth and provides a detailed analysis and forecasts through to 2016.
Who needs to read this report?
Mobile Network Operators (MNOs)
Operators can evaluate and devise a successful strategy to monetise mobile TV and video market. Viable business models for improved operator revenues are explored within this report.
Smartphones are well designed to support advanced acoustics needed for mobile TV & video. As the penetration of smart phones increases, new opportunities exist for handset manufactures to monetise the mobile TV & video market. Products such as projector mobile TV phones represent new opportunities for handset manufacturers.
Service Providers/ Content Providers/ Content Aggregators
Content providers and aggregators have been successful owing to the popularity of apps on smartphones. Case Studies and latest developments covered within this report show market demand and potential for video on mobile.
Broadcasters can explore ways to maximise their revenue share from a revenue sharing model dependent on the competitiveness and co-operation of MNOs.
Table of Contents:
E. Executive Summary
E1. Video on Mobiles: A Revolution in Value Added Services on Mobiles
E2. Growing Popularity of Video on Mobiles
E3. Mobile TV: Slow yet Stable Growth
E4. Revenues and Business Model for Mobile Video Sustainability
E5. Points Emerged From This Research
For more information kindly visit :
Mobile Video & TV on Smartphones: Market Drivers and Challenges Report 2011-2016
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