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Modern Philanthropy: New Ways for Organizations to Target HNWIs

Press Release   •   Jan 20, 2017 14:30 IST

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The report examines the attitudes of high net worth (HNW) philanthropists and their preferred philanthropic causes, and identifies the key differences in giving. It looks at preferred philanthropic causes of high net worth individuals (HNWI) based on the analysis of WealthInsight’s proprietary HNWI database and segments them by age, gender, wealth band and region. The report provides an in-depth analysis of current trends in philanthropy, covering foundation work, social entrepreneurship and collaborative philanthropy and identifies new approaches that philanthropic organizations should take when targeting HNWIs.


With the volume of high net worth individuals (HNWIs) rising across the world, the global philanthropic sector is poised for long-term growth. This offers significant opportunities for advisors to target HNWIs. HNWIs do not simply want to grow their wealth, but also safeguard their fortunes and fulfill their personal interests. There are numerous ways in which HNWIs can create a legacy through philanthropic activities, foundation work and passing on values to their children. Younger HNWIs are increasingly donating their wealth in different ways. Impact investments, micro-financing and giving pledges are all changing the way charities, non-profits and other organizations target HNWIs. WealthInsight’s research finds that HNWIs’ giving patterns differ significantly according to their age group, gender, location, wealth band and motivation.


The report is divided into four chapters, which cover the following areas:

Understanding HNWI Giving Attitude

Current Giving Patterns

New Trends in Philanthropic Giving

New Ways to Target HNW Philanthropists

Download Sample Copy of This Report at: