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Organic Personal Care Products Market

Press Release   •   Jan 06, 2017 14:45 IST

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Organic personal care products are manufactured from natural ingredients of plant extracted under eco-friendly conditions. Products include under body care, facial care and sun care are conditioners, shampoos, hair colors, mouthwashes, toothpastes, mascaras, lipsticks, foundations, feminine hygiene products and deodorants among others. These products do not contain synthetic chemicals such as parabens, phthalates, petrochemical and aluminum salts. Ecocert, Soil Association, Cosmebio, ICEA, BDIH, OASIS, NPA, and NSF are the various standards existing in Europe, Asia Pacific, North America and other regions in order to regulate and certify the organic products in these regions. In addition, international and regional organizations such as Cosmos and NaTrue standardize the organic personal care industry.

Organics is the fastest growing segment of the global personal care industry. Rising concerns for health safety, increasing go green consciousness and growing consumer awareness towards hazards of synthetic chemicals has fueled the demand for organic personal care products. Many health diseases are associated with the use of synthetic personal care products due to the presence of chemicals such as phthalates, petroleum based chemicals, parabens and aluminum salts among others. Thus, consumers prefer organic personal care products which are non toxic and also environment friendly. So, increasing health awareness among consumers would continue to drive the growth of the organic personal care market during the forecast period.

Shorter shelf life of organic personal care products is a factor limiting consumer demand. Synthetic products are loaded with large amount of preservatives in order to conserve their attributes. Organic personal care product manufacturers have a hard time sourcing organic ingredients as an alternative to synthetic preservatives. The organic products with natural preservatives have a short shelf life or need to be refrigerated. As companies seek alternatives to synthetic preservatives, the organic personal care industry as a whole is moving forward on this challenging issue. For instance,

Aubrey Organic has developed a preservative with grape seed extract and vitamins which help to extend the shelf life of organic personal care products. Further, developments in this field can help manufacturers overcome the hurdle of short shelf life.

Skin care products are the largest segment in terms of revenue and will continue to dominate the organic personal care product market during the forecast period. The market is witnessing growth owing to increasing consumer awareness towards personal health and hygiene and rising concerns regarding skin care. Hair care segment is the second largest segment in organic personal care market. The major factors contributing to the growth of this segment are new product launches and widening distribution channels.

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