Drawing on the results of a survey of 2,650 organisations, the report analyses
the penetration, operating models and provider share of relationships of
affinity and partnership marketing schemes for protection-related life
insurance, pensions, at-retirement products and financial advice across a range
of distributor categories.
These include: banks; building societies; charities; estate agency and property services firms; friendly societies; internet, media and telecoms entities; lifestyle organisations; professional associations; retailers; trade associations; and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of more than 550 affinity and partnership marketing initiatives traced by Finaccord in this sector.
In addition, the latest analysis identifies not only the providers of protection-related life insurance, pensions, at-retirement products and financial advice with the most partnerships (overall, and within each category) but, for the first time and using a proprietary formula devised by Finaccord, also computes 'weighted provider shares of partnerships' in order to highlight the providers that are likely to hold the most valuable relationships given the characteristics of their partners.
In this report, note that life insurance is defined as protection-related life insurance not explicitly related to loans including level and decreasing term life, critical illness, income protection (both long-term and short-term), over-50s plans, funeral expenses insurance and life savings insurance (offered for free to their savers by all credit unions). Hence, creditor (payment protection) and all forms of investment-related life insurance are excluded. Furthermore, personal and stakeholder pensions are defined as including SIPPs (self-invested personal pensions) and group personal or stakeholder pensions, but not occupational pensions and at-retirement products are defined as equity release products and annuities (including income drawdown). Finally, financial advice is defined as the provision of advice in broad terms, potentially including the products listed above but also including more general advice about subjects such as savings, investments, tax and estate planning.
You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing schemes for life insurance, retirement products and financial advice;
- gain access to research that chronicles the vast majority of affinity and partnership marketing opportunities in these four areas;
- understand not only which providers have secured the most partnerships but which are likely to hold the most valuable deals for each of protection-related life insurance, pensions, at-retirement products and financial advice;
- benchmark the competitive position of your own organisation in affinity and partnership marketing and spot opportunities for displacing rivals;
- plan your future affinity and partnership marketing strategy in life insurance, retirement products and financial advice armed with the best market and competitor intelligence available on this subject.
Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK life insurance, retirement products and financial advice.
Non-for-Profit Affinity Partners
List of Graphics / Tables
0.0 EXECUTIVE SUMMARY
Affinity and partnership marketing remains an important, strategic topic for financial institutions...
... as the ability of affinity and corporate partners to compete effectively has evolved over time
Implementation of the RDR could have a specific impact on the services covered by this report
Finaccord's research covers a total of 2,650 actual and potential partner organisations...
... representing virtually all entities that could be significant in this field
Calculation of weighted provider share of partnerships
Finaccord's methodology identifies providers that are likely to hold the most valuable relationships...
... by means of formulae that take into account not only UK traffic rankings for organisations' websites...
... but also distribution shares for each financial product or service by organisation category...
... and the total number of organisations in each category that actually distribute the product
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