Transparency

Personal Care Packaging Market – Role of Packaging in Attracting Maximum Consumer Attention to Boost Market

Press Release   •   Apr 04, 2018 18:22 IST

Packaging provides detailed information regarding the ingredients used in a product and can also help create a positive impression on consumers regarding a brand. It helps in attracting consumers through its visual appeal, highlighting the brand. The rising awareness among brand owners and marketing experts regarding the importance of packaging in their goal to attract maximum consumer attention is helping the market to grow.

The global personal care packaging market is highly fragmented, with the top five companies accounting for 15% of the total market in 2012. Key players in the personal care packaging market include Mondi plc, Amcor, MeadWestvaco, Saint-Gobain, and Bemis. The numerous merger and acquisitions are resulting in consolidation of the market, suggests a new report by Transparency Market Research (TMR).

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The threat of substitutes is likely to remain moderate in the coming years as numerous products can be used as an alternative to personal care packaging. Companies are thus concentrating on the development of innovative packaging designs. Packaging categories such as flexible packaging, stand-up pouches, brand protection packaging, and tamper evident sleeve labels, are expected to exhibit exponential growth in the coming years owing to the consistent innovation in the recent past.

Flexible packaging was the largest product segment present in personal care packaging in 2012. Flexible packaging denotes packaging containers that are made up of easily flexible or yielding materials, which readily alter shape when filled with goods. Rigid packaging was the second-largest product segment in the personal care packaging market in 2012. Demand for paper in personal care packaging is likely to grow exponentially in the next few years as more and more consumers are looking for environment friendly packaging solutions. Glass bottles are available in various shapes, sizes and colors for applications such as fragrances, nail polishes and facial products. Metal packaging is expected to exhibit the lowest growth of all packaging materials in the personal care packaging market owing to factors such as heavy weight, fluctuating costs and lower aesthetic value.

Skin care was the largest application segment present in personal care packaging market in 2012 on account of the growing awareness regarding healthy skin among consumers. Skin care was followed by hair care on account of the growing awareness regarding hair grooming and styling among consumers, particularly in Asia Pacific. Hair care is expected to be the fastest growing application segment of the market on account of the rising demand of hair care products such as hair gels, shampoos, hair coloring products, serums and conditioners among others. In addition, shower gels and liquid soaps have been gaining popularity in emerging economies of Asia Pacific and Latin America. Growing demand for anti-ageing cosmetic products is expected to drive the demand for cosmetics over the next few years. Other products in the end-use segments include oral care products, wet wipes and baby care products among others.

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Demand for personal care packaging was the highest from Asia Pacific in 2012 and is expected to witness the highest growth over the next six years. Several factors such as rising demand for hair care, cosmetics and male grooming products, changing lifestyles, technological innovation in packaging are expected to drive the demand for personal care packaging in this region. Demand for personal care packaging is expected to be steady in developed markets of North America and Europe in the next few years with respect to application categories such as fragrances, bath & shower and skin care among others.

Companies such as Amcor Ltd., Bemis Company Inc., Mondi, Ardagh and Saint Gobain are key players present in the personal care packaging market. In addition, the personal care packaging market is highly fragmented due to presence of several medium and small scale manufacturers on a global as well as regional level.